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GRAMMY U representatives

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Meet GRAMMY U's 2022-2023 Student Representatives

GRAMMY U, the Recording Academy’s membership for college students pursuing music, has kicked off a new year. Meet the new class of GRAMMY U Reps who will organize everything from soundchecks with top artists, to masterclasses with leading professionals.

Recording Academy/Sep 9, 2022 - 12:51 am

Written by Emma Hampton, Carlie Anderson & Sophie Griffiths

GRAMMY U, the Recording Academy’s membership for college students pursuing music, has kicked off a new year and we are excited to welcome the 2022-23 GRAMMY U Representative class.

These 14 students are up-and-comers in the industry and are the heart and soul of every GRAMMY U curated experience presented throughout the year. Each Chapter has a GRAMMY U Representative works closely with their staff on local programs. Reps also work collaboratively with each other and the GRAMMY U national team, which includes two additional student Reps who focus on projects and membership, respectively.

GRAMMY U Representatives serve from one to three consecutive years and have the opportunity to organize everything from private soundchecks with top-tier touring artists, to masterclasses with leading industry professionals.

We asked this year’s Reps an assortment of questions about themselves personally and professionally. Get to know the 2022-2023 class of GRAMMY U Representatives below and stay connected with the future of the music industry.

JadeBacon

Jade Bacon | Los Angeles

Jade is in her second year at the USC Thornton School of Music as a jazz voice major. This is her first year as a GRAMMY U Representative.

If there were no limits, what one event would you plan for GRAMMY U and why?

Day in the Industry: An event where GRAMMY U members get to pick an influential professional in the field they are interested in and go with them through their day as they work on projects, meetings, or creative aspects.

If you could invent a new product or business concept, what would it be and why?

An app that made a playlist based on how you're feeling. Maybe it could be connected to your music streaming service so it has a good idea of your taste and you can fill out a short survey. The survey answers will determine the songs you get and then you have a playlist for the day. You could call it Play of the Day.

What do you think is the ideal location for a concert?

I love an intimate space and the relationship you can feel between the artists and fans. I think a small venue with space to dance and sing at the top of your lungs will always be the most enjoyable to me.

Connect with Jade:

Email: grammyu.la@recordingacademy.com  

IG: @jadembacon

HeatherHoward

Heather Howard | Nashville

Heather is a rising senior at Middle Tennessee State University with a major in music business. This is her first year as a GRAMMY U Representative.

Describe your favorite experience in the music industry so far.

My favorite experience in the music industry so far has to be when I got to work on digital marketing for the CMA Fest this summer and see different performances side stage that I never thought I'd be able to see while working.

Describe your vision for the future of the music industry.

My vision for the future of the music industry is that we create even more opportunities for the youth to get involved and to become aware about the possibilities a career in this industry can offer them. I want to see the industry sharing more knowledge and advice with one another and creating a pathway for everyone regardless of race, gender, etc. to succeed and reach new heights with help from the people they work closely with everyday.

What is one piece of advice you’d give to someone who is just starting out in the music industry?

Get to know everyone around you, get coffee with them, stay connected with them; you never know who you might be working with down the line or who you might need as a reference. Networking is key in this industry.

Connect with Heather:

Email: grammyu.nashville@recordingacademy.com 

IG: @officialheatherhoward

LaurenSteffens

Lauren Stephens | Texas Chapter

Lauren is a marketing major at the University of Texas at Austin. This is her first year as a GRAMMY U Representative.

If there were no limits, what one event would you plan for GRAMMY U and why?

Live music is my favorite thing in the world, so I would love to put on a mini festival of sorts for GRAMMY U! I'd probably sort the stages by genre and organize some Q&A's and meet-and-greets during that time as well. Since we have lots of creatives and writers in GRAMMY U, we could also have GRAMMY U members interviewing or photographing artists they love.

What is the best concert you have been to this year? What would be your dream concert?

5SOS put on an amazing show, and it was such a full circle moment getting to shoot one of their shows and see them at the same venue I saw them at in 2015! For my dream concert, I'd love to see Harry Styles for under $100 in an intimate venue — like the 2017 tour he did.

What is your ideal festival lineup?

The Maine, the Wombats, Inhaler, 5 Seconds of Summer (and have Luke Hemmings play some of his solo stuff!!), Harry Styles OR MCR.

Connect with Lauren:

Email: grammyu.texas@recordingacademy.com 

IG: @laurensstephens 

SophieGriffiths

Sophie Griffiths | Philadelphia Chapter

Sophie is a senior at Drexel University, majoring in music industry with a concentration in recording arts and production. She also has a minor in business administration, and in music theory and composition. This is her second year as a GRAMMY U Representative.

What is one piece of advice you’d give someone who is just starting out in the music industry?

I would say the most important things I've learned are to stay busy and stay connected. It is important to always be talking to and working with people in this industry to learn anything, as well as always working on your next project. Developing a portfolio for yourself becomes incredibly useful for finding clients, more people to collaborate with, and just cultivating and sharpening your skillset.

What is your dream job?

My dream job is to become a professional songwriter and vocal producer. I have always been a musician and songwriter, and after going into recording and learning about the skills, I see myself working one-on-one with artists to cultivate their creative visions.

What is your favorite movie soundtrack and what is your favorite song from that soundtrack?

My favorite soundtrack is by The Coup from Sorry To Bother You. The music is upbeat and wild and will always pump me up. If I were to choose any song off that soundtrack to listen to right now, it would have to be "We Need an Eruption."

Connect with Sophie:

Email: grammy.philly@recordingacademy.com 

IG: @soph.h.g 

JoannaSerrano

Joanna Serrano | San Francisco Chapter

Joanna is currently a senior at San Jose State University studying public relations. This is her first year as a GRAMMY U Representative.

If there were no limits, what one event would you plan for GRAMMY U and why?

I would love to hold a GRAMMY U showcase during GRAMMY week! The showcase would feature performances from both professionals as well as aspiring professionals who are members of the Recording Academy or GRAMMY U. This would be an amazing opportunity to witness iconic performances by acts we all know and love, while shining light on rising talents who are a part of GRAMMY U!

Describe your favorite experience in the music industry so far.

My favorite part of the music industry has been creating connections with individuals all over the world! It is amazing working with people who share the same passion and love for music. I have been blown away by the kindness I have witnessed across multiple aspects of the industry, both by horizontal and vertical connections!

Who is your favorite songwriter and what do you like about them?

My favorite songwriter is Luke Hemmings. He branched out from his pop-rock work with 5SOS and was able to create songs that emulate sadness but also inspiration. After over 10 years in the industry, we can hear and feel his growth through his art.

Connect with Joanna:

Email: grammyu.sf@recordingacademy.com 

IG: @joannaxserrano

AmirDuke

Amir Duke | Atlanta Chapter

Amir is a senior at Morehouse College with a major in economics. This is his first year as a GRAMMY U Representative.

Describe your vision for the future of the music industry

My vision of the music industry going forward is next level streaming and tech. We currently are watching the innovation of streams, likes, and shares with music through social media platforms such as TikTok, and Instagram. I also see labels and music tech merging into one huge platform in the next 5-10 years.

What is your dream job?

My dream job in the music industry is label relations at Amazon Music. Going forward in my career I see myself still being close to a label but having the ability to work heavily in this new age of the industry which is music tech.

What is one piece of advice you'd give to someone who is just starting out in the music industry?

One piece of advice I would give to someone just starting out in the music industry is to be consistent and dedicated. It’s not always easy making your way through the industry; However, if you’re dedicated to curating relationships and hard work you will thrive.

Connect with Amir:

Email: grammyu.atlanta@recordingacademy.com 

IG: @_amirduke

CarlieAnderson

Carlie Anderson | Florida Chapter

Carlie studies music industry and business law at the University of Miami. This is her second year as a GRAMMY U Representative.

Describe your favorite experience in the music industry so far.

My favorite experience in the music industry so far was having the opportunity to attend GRAMMY Week and the 64th GRAMMYs this past April and finally getting a chance to work with my fellow representatives in person!

If you could only listen to one album or one artist for the rest of your life, what would it be and why?

If I could only listen to one album for the rest of my life it would have to be Sound and Color by the Alabama Shakes.

Connect with Carlie:

Email: grammyu.florida@recordingacademy.com 

IG: @carlieanderson

MaddieCaccavale

Maddie Caccavale | New York Chapter

Maddie is an arts & entertainment industries management major at Rider University. This is her first year as a GRAMMY U Representative.

Describe your vision for the future of the music industry

My vision for the future of the industry is definitely a bright one! I hope that live music continues to grow bigger than ever before since the pandemic hit and more up-and-coming artists have the chance to perform in front of more live audiences. I also hope that the industry continues to become more diverse and inclusive in all areas, and that creators will get full recognition and compensation for their work.

Describe your favorite experience in the music industry so far.

My favorite experience being in the music industry so far is getting the opportunity to become a member of communities like GRAMMY U, Women in Music, She is the Music, Amplify Her Voice and so many others! All of them have provided me with opportunities to learn, grow, and build community as I get my start in the music business!

If you could manage a tour for any artist, who would it be and why?

It would have to be Taylor Swift. She is one of the greatest artists and performers of our time. I have been lucky enough to see her live many times and have always walked out of all her shows in complete awe. I have been following her career ever since I was little and my love for her work has grown through the years. Taylor is truly one of my biggest inspirations and it would be a dream come true to have the opportunity to work with her one day!

Connect with Maddie:

Email: grammyu.ny@recordingacademy.com 

IG: @maddiecaccavale

RachaelMacQuarrie

Rachael MacQuarrie | Pacific Northwest Chapter

Rachael is studying music composition and recording arts at Western Washington University. This is her first year as a GRAMMY U Representative.

What do you think is the ideal location for a concert?

I think the ideal location for a concert is deep in the woodlands under the dappled green light of pine trees. At night we would adorn the trees with string lights, like a little fairy hideout! The Olympic Peninsula has many beautiful forests that would be amazing for something like this.

If you had a job not in the music industry, what would it be and why?

would work in physical education, more specifically, teaching Aikido. One of my first jobs was teaching Aikido, a Japanese martial art based in self-defense and peaceful resolution. In my life, I have found great joy, strength, mental fortitude, and recovery through movement. Helping others find that joy, the power of self-expression through movement, is one of the most gratifying feelings.

Describe your favorite personal playlist and tell us the title.

My favorite personal playlist is a mix of funk, hip-hop, and soul music that's upbeat with warm tones and a crisp rhythm section. Some featured artists include FKJ, Tom Misch, Vulfpeck, and the Phony Ppl. The title is "SHRIMP!" because shrimp are yummy and colorful little morsels, just like each song on the playlist!

Connect with Rachael:

Email: grammyu.pnw@recordingacademy.com 

IG: @raenandfire 

EmmaHampton

Emma Hampton | Memphis Chapter

Emma is a senior at the University of Memphis studying music business. This is her second year as GRAMMY U Representative.

Describe your favorite experience in the music industry so far.

I'd be crazy if I didn't say going to the GRAMMYs has been my favorite experience in the industry. It's also been one of my favorite experiences in my entire life. The whole week was unbelievable. We got to also go to the GRAMMYs NextUp, had a masterclass with Hannah Lux Davis, and got to volunteer at the Person of the Year gala. Those moments are irreplaceable, and I still can't believe I got those opportunities.

If you could score any type of film, what genre would it be?

I've always wanted to score at least one film. I love thinking of how I would score my favorite books if they were turned into films. I think I'd want to score a dramatic film, something with a lot of depth and soul to it.

Who is your favorite songwriter and what do you like about them?

My favorite songwriter right now (I literally have their songs on repeat 24/7) is Leith Ross. They’re one of those writers who makes me feel like they’re in my head. When I listen to their songs, I sometimes feel almost as if the song was written personally for me.

Connect with Emma:

Email: grammyu.memphis@recordingacademy.com 

IG: @echampton8

JonathanWeaver

Jonathan Weaver | Washington D.C. Chapter

Jonathan is a student at Howard University studying finance. This is his first year as a GRAMMY U Representative.

If there were no limits, what one event would you plan for GRAMMY U and why?

I would put on a festival to celebrate the Black and Brown queer community within the music industry because I feel that this demographic of people is under-appreciated in the industry.

If you could manage a tour for any artist, who would it be and why?

I would be interested in managing a tour for Normani because she is my favorite artist and an amazing performer.

Connect with Jonathan:

Email: grammyu.dc@recordingacademy.com 

IG: @jonathancarl111 

KeganGrace

Kegan Grace | Chicago Chapter

Kegan is a student at Northwestern University majoring in Statistics and Music. This is his first year as a GRAMMY U Representative.

What is your dream job?

My dream role is to be either a part of the live industry or work in artist management. Something like an agent or a business manager!

What other organizations are you involved in?

The Northwestern University Wildcat Marching Band and the student-run video and music production club Niteskool Productions. I’m also in a street drumming and dance group.

What are your top favorite songs right now?

"Cool With You" by Her’s, "Mortal Projections" by Djo, "The Adults are Talking" by The Strokes, and "Voliano" by Remi Wolf.

Connect with Kegan:

Email: grammyu.chicago@recordingacademy.com 

IG: @keeg.grace 

DanielRamos

Daniel Ramos | National Representative: Membership

Daniel is a senior at Berklee College of Music majoring in music business management. This is his first year as a GRAMMY U Representative.

Describe your vision for the future of the music industry.

My vision would involve giving more opportunities to new artists and really help promote the new wave of music. I would want to build a foundation where musicians feel like they want to be a part of the music industry and have their voices and concerns be heard. I would love to create a culture of inclusivity and purpose to the work that everyone does and to keep generating and cultivating success.

What is one song, album, or artist you would encourage readers to check out?

I am a very strong advocate for up-and-coming artists so I would definitely have everyone check out Vivienne Arthur’s album "Everything I Am."

What is your dream job?

It would be great to work as a music agent or entertainment lawyer. I am really passionate about negotiating contracts and transactional law so ideally, I would love to be in that profession.

Connect with Daniel:

Email: grammyu.membership@recordingacademy.com 

IG: @daniel.ramoss_ 

SamMerkin

Sam Merkin | National Representative: Projects

Sam is a senior at the University of Miami with a major in music business. This is his second year as a GRAMMY U Rep.

If there were no limits, what one event would you plan for GRAMMY U and why?

I would get Justin Bieber, The Kid Laroi, and Ariana Grande along with Scooter Braun to educate students on manager/artist relationships and the nooks and crannies of that bond. If the budget was really limitless, I'd probably host it on the moon. Why not?

What do you think will be your most listened to song for 2022? 

I wouldn't be surprised if my top streamed song for this year is "Coast" by Hailee Steinfeld. I tend to get tired of music really fast after listening to it a bunch, but that song has a vibe that I don't think will get old.

What is one song, album or artist you would encourage readers to check out?

I would encourage everyone to check out a song that I released this summer called "LEXI!"

Connect with Sam:

Email: grammyu.projects@recordingacademy.com 

IG: @samsammerk 

5 Highlights Of GRAMMY U's Spring 2022 Mentorship Program

Inside The Recording Academy's GRAMMY GO

Photo: GRAMMY GO

interview

How The Recording Academy's GRAMMY GO Is Building A Global Online Learning Community & Elevating The Creative Class

Learn more about the vision and future of GRAMMY GO, the Recording Academy's first-ever creator-to-creator platform and online learning experience, in this exclusive interview with the visionaries behind the initiative.

Recording Academy/Apr 17, 2024 - 11:42 pm

Since its inception, the Recording Academy has remained committed to inspiring and supporting the next generation of music creators and professionals via ongoing music education initiatives. Now, we're taking that commitment to the next level. 

Today, the Recording Academy proudly launched GRAMMY GO, a new online initiative offering innovative, industry-focused courses tailored for music creators and industry professionals from all backgrounds and experience levels. Launched in partnership with leading online learning platform Coursera, GRAMMY GO is the Academy's first-ever creator-to-creator platform that offers practical courses focusing on real-time industry developments and taught by leading music professionals and creators. 

Geared toward emerging and established members of the industry alike, GRAMMY GO taps into the Recording Academy's esteemed membership base and distinguished creator network to offer users a singular online learning experience informed by current-day industry dynamics. This unique approach sets GRAMMY GO apart from other online learning platforms.

"As an organization that comprises more than 20,000 of the world's most creative music professionals, we feel there is a massive source of knowledge that we believe is part of our mission, as an Academy, to help disseminate," Recording Academy President Panos A. Panay said in an exclusive interview. "We also view it as part of our purpose to use the Academy to help elevate other creatives and help them develop the skills they need to succeed in an ever-evolving industry. We bring a different orientation and a mission-driven purpose to what we're doing with GRAMMY GO."

"We're responding to what the needs are in the moment and across the industry," Jonathan Mahoney, Vice President of Online Learning for Grammy Global Ventures, adds. "We aim to explore the industry's needs, and then we'll build our offerings to answer those needs in real-time. That's one of the key differentiators fueling GRAMMY GO."

GRAMMY GO also accelerates the Recording Academy's ongoing global mission, while also reinforcing its commitment to music education — two core pillars that define the future of the Academy.

GRAMMY GO launches with "Building Your Audience for Music Professionals," a wide-spanning industry course taught by international music/marketing executive Joey Harris and featuring firsthand knowledge from past GRAMMY winners Jimmy Jam and Victoria Monét and 10-time GRAMMY nominee Janelle Monáe. The second GRAMMY GO course, "Music Production: Crafting An Award-Worthy Song," launching later this summer, will focus on sharpening technological and audio skills for music producers of all levels. Taught by Howard University professor and GRAMMY nominee Carolyn Malachi, the upcoming specialization will include appearances by GRAMMY winner CIRKUT, three-time GRAMMY winner Hit-Boy, artist and celebrity vocal coach Stevie Mackey, five-time GRAMMY nominee and Recording Academy CEO Harvey Mason jr., and 15-time GRAMMY winner Judith Sherman. Enrollment and pre-enrollment for both courses are now open.

In an exclusive interview below, Panay and Mahoney discuss the benefits and vision behind GRAMMY GO and the Recording Academy's year-round mission to bring music education and industry knowledge to creators and professionals around the world.

Learn more about GRAMMY GO and enroll now to the "Building Your Audience for Music Professionals" and "Music Production: Crafting An Award-Worthy Song" courses.

Music education is at the core of the Recording Academy's year-round mission. How does GRAMMY GO expand on this core mission?

Panos A. Panay: Learning and community are key components of the Academy. The organization has been dedicated to learning and building communities around learning and creating since its inception. GRAMMY GO is a piece in a puzzle that helps complete the picture. It creates a seamless arc between the offerings and initiatives across the Academy as a whole: from the GRAMMY Museum at the K-12 audiences through GRAMMY U's efforts with emerging professionals and creatives and all the way through the work we do with Advocacy, MusiCares, DEI, the Latin Recording Academy, Membership, and the annual GRAMMY Awards.

GRAMMY GO is now the connective tissue that can create a bridge between all these initiatives across our wider organization. We aim to use it as a platform to both complete the loop and help close any gaps that may have existed. GRAMMY GO is meant to work harmoniously with everything across the Academy so that it collectively makes the organization even more impactful. 

Music creators and professionals already have several online education options available to them. What will set GRAMMY GO apart from these other platforms?

Panay: As an organization that comprises more than 20,000 of the world's most creative music professionals, we feel there is a massive source of knowledge that we believe is part of our mission, as an Academy, to help disseminate. We also view it as part of our purpose to use the Academy to help elevate other creatives and help them develop the skills they need to succeed in an ever-evolving industry.

We are entering the online music education space because we believe that there is often a gap between the more academic-oriented educational platforms that exist and the more practical-oriented knowledge for professionals to develop their careers or, even more importantly, to expand their careers in the industry. Our offerings, as a part of our partnership with Coursera, are geared toward both aspirants as well as professionals who are looking to take the next step in their careers.

The specializations are designed as learning platforms, to be taught by practitioners who are thriving in the music industry on a daily level today. What we're doing is driven by our purpose and the role that we want to be playing in both the industry and society at large as the Recording Academy.

GRAMMY GO on Coursera includes courses taught by Recording Academy members and featuring past GRAMMY winners and nominees. What does this access to the Recording Academy membership and network add to the GRAMMY GO experience?

Jonathan Mahoney: This is the Recording Academy's first creator-to-creator platform. The instructors are people who are thriving in their careers; they're doing it every day. We've got Carolyn Malachi, who's a Howard tenure track professor, but she's also an active producer who's constantly in the studio working. Joey Harris knows intimately how to succeed in the industry. He's taking his real-time knowledge and applying it to the lessons he's passing along. I see GRAMMY GO as a mentorship for and by the music community.

Panay: The Recording Academy is an organization developed by, ran by, and dedicated to the well-being of creatives. Beyond our celebration, advocacy, support, and inspiration for creatives, it's also our job to help give them the toolkits that they need to continue to succeed today. So we're taking that peer-to-peer model and applying it to the creator-to-creator model. 

Tell me more about the GRAMMY GO partnership with Coursera

Panay: Coursera is a leader in the online education space. By joining forces, we're bringing what the Academy does to a broader, global audience. Of all the partners out there, we felt Coursera best reflected our values and our approach and was the best partner for us to activate the mission of the Academy on a global level.

Imagine I'm an emerging artist or industry professional; let's say I'm a GRAMMY U member in college. Now imagine I'm an established member of the industry who's entering the 10th year of my professional career. Is GRAMMY GO for me?

Panay: Yes. I've been in the music business for 30-plus years, and I can tell you: The learning does not stop. When I completed the first GRAMMY GO specialization, there's impactful stuff that I learned. It's easy to put your head down as a professional, and you're working all day, every day. But lift your head up periodically, take stock and ask yourself, "How do I sharpen my skills? How do I invest in my skills so that I can continue to evolve at the highest possible level?" In that sense, we feel absolutely sure what we're developing is applicable to everyone.

Mahoney: We built this content with everyone in mind, including our Recording Academy membership, when we decided to make this our launch offering. We thought deeply about what would be appealing to our members. These initial offerings may work for our members, but at the same time, anyone can benefit from them.

Panay: If you've been a practitioner or a professional in some field, there is always a benefit to having somebody help you think about what you're doing instinctively in a very different way. Especially for creatives, things are so natural to them that they don't always stop to think about their own process. And sometimes you need somebody to help you unlock those different or unexplored perspectives. That's what GRAMMY GO offers.

Everybody can gain from more improvement; nobody is immune to growth. You could be Michael Jordan, but you still have a coach Phil Jackson on the sidelines to help you improve. If you're competitive, then every 1% improvement matters because that's your edge.

GRAMMY GO is like your coach in your pocket.

Panay: I like that.

Talk to us about some of the GRAMMY GO specializations being offered through Coursera. What are some of the future specializations going to focus on? And how are you selecting these forthcoming courses?

Mahoney: We're building content in an agile way so that we're responding to what the needs are in the moment and across the industry. We're taking a hard look at what we're going to build, but also how we're going to build it. We really want to be agile and quick and create valuable content that is also timely. We aim to explore the industry's needs, and then we'll build our offerings to answer those needs in real-time. That's one of the key differentiators fueling GRAMMY GO.

Panay: What distinguishes GRAMMY GO from a traditional academic institution is that we're nimble and we're able to adjust and adapt based on the various market dynamics that we, as the Recording Academy, have a front-row seat at witnessing. That's our approach: How do we use our immersion into the industry as a great gauge for the skill gaps that may exist? And how do we quickly move to fill that gap by tapping into our Academy membership?

Right now, there is complete equality around talent distribution yet complete asymmetry around the skills that are needed to help that talent reach its highest possible level. Our mission as an organization focuses on embracing and elevating all creators, irrespective of who they are, what language they speak, what passport they carry, or what music they perform.

What are some of the most valuable lessons or takeaways that users will learn from GRAMMY GO?

Mahoney: The "Building Your Audience" course is about finding your authentic self, building your brand identity around that authentic self, and figuring out who are your comparable inspirations and taking their lessons and teachings to use in your practice. 

With the "Music Production" offering, the lessons will vary for each user. If you're a beginner or completely new to music production, you're going to come away with the knowledge to be able to cut your first track. The whole goal of the "Music Production" offering is that you start out with nothing and you end up with a demo track that you can release or socialize. Now, if you are coming in as an intermediate and you've done something in the past, you'll focus on refining your craft, making it better, and enhancing it to the next level.

Panay: No matter who you are, no matter where you are — both in your journey or even your geographic location — you will get access to practical skills and impactful knowledge; there is something there that's worth investing your time and energy on. Learn as much as you want, learn on your own time, learn for however long you have, whether it's five minutes or five hours or five days. These offerings will take you from wherever you are in your journey to the next level.

Stay Connected To The Recording Academy With The My Academy Hub App: Access Key Deadlines, View Membership Information, Browse Official Academy Events & More

Adam Roth, Executive Vice President of Global Partnerships & Business Development for the Recording Academy, attending the GRAMMY Awards
Adam Roth, Executive Vice President of Global Partnerships & Business Development for the Recording Academy, attending the GRAMMY Awards

Photo: Courtesy of Adam Roth

news

Recording Academy Appoints Adam Roth As Executive Vice President Of Global Partnerships & Business Development

Roth will focus on expanding the Recording Academy's global presence through integrated partnerships, new IP development, and strategic business development, using his expertise in driving growth and innovation.

Recording Academy/Apr 9, 2024 - 01:00 pm

The Recording Academy has appointed Adam Roth as Executive Vice President of Global Partnerships & Business Development, effective immediately. In this role, Roth will be responsible for growing the Recording Academy's global footprint internationally through the development and negotiation of high-impact integrated partnership programs with both globally recognized brands and local, on-the-ground sponsors. Additionally, Roth will create new IP and build business around existing IP as a method for creating new global revenue opportunities for the Academy. Roth will also develop results-driven programs for the Recording Academy's GRAMMY Awards season sponsors and create the strategic planning and sales strategy for developing new business and revenue opportunities.

"We are thrilled to have Adam as our EVP of Global Partnerships & Business Development," said Harvey Mason jr., CEO of the Recording Academy. "Throughout his tenure, Adam's unwavering dedication and foresight have consistently delivered remarkable results for our organization. As the Academy continues its work serving music and its creators around the world, I am confident that Adam's new roles will continue to steer our business development to allow our work to expand in exciting, new ways."

Roth previously served as Senior Vice President of Partnerships & Business Development for the Recording Academy, using his deep network of industry relationships across the arts, fashion, music, entertainment, and technology industries to create 360 deals to drive new business across all entities of the Recording Academy, including MusiCares, GRAMMY Museum, and The Latin Recording Academy.

Prior to joining the organization in 2019, Roth served as vice president of strategic partnerships for the not-for-profit, membership-based trade organization Council of Fashion Designers of America (CFDA). In this role, he was responsible for bringing the CFDA and the fashion industry at-large into high-profile arenas to promote both the organization and its membership to new audiences. His accomplishments while at CFDA include creating the first-ever MTV-CFDA Fashion Vanguard Award for the MTV VMAs and implementing key marketing initiatives with the NFL for Super Bowl 50 and Google. He also spent seven years at Condé Nast, where he was in charge of developing custom programs for luxury advertising partners across their men's, women's, travel, and home brands.

Roth was named Condé Nast Marketer of the Year in 2008 of the Quarter in 2011. He also spent three years as a founding member of the New York LGBT Center's Business Mentorship program for youth ages 13-22. He holds an associate's degree from Montgomery College in Rockville, Maryland.

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Graphic featuring the Recording Academy's My Academy Hub app next to a GRAMMY Award trophy on top of a blue and turquoise background
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Graphic Courtesy of the Recording Academy

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Stay Connected To The Recording Academy With The My Academy Hub App: Access Key Deadlines, View Membership Information, Browse Official Academy Events & More

My Academy Hub is the official app for members of the Recording Academy and Latin Recording Academy. This app allows you to easily access your membership information, key GRAMMY deadlines, and many other essential resources.

Recording Academy/Apr 5, 2024 - 12:19 am

The Recording Academy is thrilled to announce the launch of the My Academy Hub mobile app, the official app for members of the Recording Academy and the Latin Recording Academy. Enabling easy access to all your membership information and key resources, the My Academy Hub app is the ultimate tool for managing your Academy membership from anywhere, anytime — right at your fingertips. Plus, the app is the best way to stay connected to your Academy community. 

Download the My Academy Hub app in the App Store and Google Play.

Benefits of the My Academy Hub app include:

  • Receive Timely Notices: Stay up-to-date on important alerts and news from the Recording Academy and Latin Recording Academy.

  • Access Key Deadlines: Never miss a deadline for GRAMMYs submissions, GRAMMY voting, or other important events.

  • View Your Membership Details: View your membership status, type, expiration date, and more.

  • Browse Your Benefits: Access exclusive discounts, member perks, and more member benefits right from the app.

  • Events: Browse and register for upcoming Recording Academy and Latin Recording Academy official events.

Your in-app journey will be tailored to reflect your affiliation with either the Recording Academy or the Latin Recording Academy. In the case of dual membership, the default view will be the Recording Academy dashboard, with the flexibility to seamlessly switch to the Latin Recording Academy dashboard as needed. The Latin Recording Academy experience supports English, Spanish and Portuguese.

The My Academy Hub app also brings the Recording Academy dashboard right to your fingertips and triggers push notifications announcing the latest Recording Academy news and updates, including key deadlines and updates to the GRAMMY Awards process. You can also update your Academy member information seamlessly and keep your privacy safe via a biometric login.

Plus, keep an eye out for product function updates. 

Download the My Academy Hub app at the App Store and Google Play today to stay connected to your community at the Recording Academy and Latin Recording Academy.

2024 GRAMMYs: See The Full Winners & Nominees List

Flyer for the Mini Global Climate Concert featuring Green Day, co-hosted by United Nations Human Rights and the Recording Academy
Green Day will headline the Mini Global Climate Concert Tuesday, April 2, at The Fillmore in San Francisco, California, co-hosted by United Nations Human Rights and the Recording Academy

Photo: Alice Baxley

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Green Day To Headline "Right Here, Right Now Mini Global Climate Concert" In San Francisco On April 2, Presented By United Nations Human Rights & The Recording Academy

Green Day have been selected as the headliner and international honorees of the ecologically driven concert, which aims to combat the human rights crisis resulting from climate change.

Recording Academy/Mar 28, 2024 - 08:59 pm

As four-time GRAMMY winners and 17-time GRAMMY nominees, Green Day have an uncommonly visible platform in the music industry. And we're seeing them use it for critical, world-repairing ends.

Right Here, Right Now Global Climate Alliance (Right Here, Right Now) is proud to announce Green Day as the headliners and international honorees of the United Nations Human Rights-supported Mini Global Climate Concert. Taking place Tuesday, April 2, at the Fillmore in San Francisco, California, the event aims to combat the human rights crisis resulting from climate change. Co-hosted by United Nations Human Rights and the Recording Academy, the event will also recognize Green Day for their longstanding commitment to social justice and environmental causes.

Tickets for the intimate benefit concert will go on sale Friday, March 29, at noon PT/3 p.m. ET through Ticketmaster. Proceeds from Right Here, Right Now Mini Global Climate Concerts will go to United Nations Human Rights climate justice initiatives and a dedicated Right Here, Right Now climate fund at MusiCares to help musicians affected by climate change. MusiCares is the leading music charity providing music professionals health and human services across a spectrum of needs.

The Right Here, Right Now Mini Global Climate Concert Series is bringing together some of the most popular stadium acts to perform at intimate concert venues around the globe, while shining a light on the human rights-based approaches and solutions to climate change and the suffering it causes. The Green Day concert is the second installment of the Right Here, Right Now Mini Global Climate Concert Series, which kicked off last April with an intimate concert headlined by Wesley Schultz, lead singer and co-founder of the two-time GRAMMY-nominated band the Lumineers, and six-time GRAMMY-nominated artist Yola as a special guest. The Mini Global Climate Concert Series is part of the Right Here, Right Now Music initiative, a collaboration between the Recording Academy and the Right Here, Right Now Global Climate Alliance (Right Here, Right Now), which launched last April and aims to combat the human rights crisis resulting from climate change.

Read More: How The Recording Academy And United Nations Human Rights Are Tackling Climate Change: 5 Takeaways From The Right Here, Right Now Mini Global Climate Concert Series

"We are pleased to recognize Green Day and excited for the incredible band to help us launch the international Right Here, Right Now Mini Global Climate Concert Series," states Volker Türk, the United Nations High Commissioner for Human Rights. "As world-renowned artists and activists, Green Day continues to leverage its major influence and platform to bring awareness to the impact of climate change on the people and the environment. The United Nations was founded in San Francisco almost 80 years ago to safeguard human rights and dignity from crisis and tragedy. It is only fitting that we are back in San Francisco promoting human rights-based approaches and solutions to the climate crisis as co-hosts along with the Recording Academy."

David Clark, founder and CEO of Right Here, Right Now Global Climate Alliance, said, "It's a privilege and honor to have Green Day headline the Right Here, Right Now Mini Global Climate Concert in San Francisco. We selected the band, as Billie Joe Armstrong, Mike Dirnt, and Tré Cool have been at the forefront promoting social justice initiatives for decades. When iconic artists like Green Day leverage their global platform to promote climate justice, the world takes notice. In their new song ‘Saviors,’ they mention they're 'the last of the rockers making a commotion,' which we're all grateful for. I believe when you stand for something – you stand out, and they certainly do!"

"Music is one of humanity's greatest resources. It moves the world," Recording Academy CEO Harvey Mason jr. said. "Our organization exists to harness music's power to make a better world. We are proud to be co-hosting the Right Here, Right Now Mini Global Climate Concert with the United Nations Human Rights team and we are grateful for Green Day's longstanding dedication to promoting social justice."

Formed in 1986 in Berkeley, California, Green Day is one of the most popular and best-selling bands of all time with more than 75 million records sold worldwide and 10 billion cumulative audio/visual streams.

On January 19, 2024, Green Day released their highly anticipated 14th studio album, Saviors, which debuted at No.1 on seven different Billboard charts and marked their fifth No.1 in the UK. On May 30, Green Day will kick off their massive global stadium tour – The Saviors Tour — where they'll play Dookie and American Idiot in their entirety, along with other Saviors cuts and fan favorites. The tour will conclude on September 28 at Petco Park in San Diego. 

Read More: Green Day's Saviors: How Their New Album Links Dookie & American Idiot Decades Later

Since launching in 2021 at the UN Climate Change Conference in Glasgow (COP26), the Right Here, Right Now Global Climate Alliance has emerged as a leading multi-stakeholder partnership for climate justice, bringing together human rights experts, scientists, corporate leaders, NGOs, academics, advocates, and people around the globe in the fight for rights-based climate action.

The Right Here, Right Now Global Climate Alliance driven by universities and youth has also garnered support from celebrities that include Leonardo DiCaprio, Quincy Jones, Celine Dion, Cher, Jeff Bridges, Camila Cabello, Ellen DeGeneres, Edward Norton, Annie Lennox, Cyndi Lauper, Pitbull, LL Cool J, Joss Stone, Kesha, and Jack Black, to name just a few. In 2025, Right Here, Right Now Global Climate Summit will be hosted by the University of Oxford, the Global Academic Partner of Right Here, Right Now.

Learn more about Right Here, Right Now Global Climate Alliance.

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