Photo of Latin Recording Academy CEO Manuel Abud leading a press conference announcing the 2023 Latin GRAMMYs
Latin Recording Academy CEO Manuel Abud leading a press conference announcing the 2023 Latin GRAMMYs

Photo: Carlos Alvarez / Getty Images for The Latin Recording Academy

interview

Latin Recording Academy CEO Manuel Abud On The Global Expansion Of The Latin GRAMMYs: "It Is Our Responsibility To Support Our Artists In Their Quest To Go Global"

Broadcasting from Spain, the 2023 Latin GRAMMYs mark the award show's first-ever international telecast. Latin Recording Academy CEO Manuel Abud explains how it all came together and outlines its impact on the global Latin music industry.

Recording Academy/May 4, 2023 - 05:12 pm

Since its foundation in 1997, the Latin Recording Academy has single-handedly stood as the global authority in Latin music. Now, its mission to celebrate, honor and elevate Latin music and its creators on a worldwide scale is about to reach new international heights. 

This fall, the Latin Recording Academy will host the 2023 Latin GRAMMYs, officially known as the 24th Latin GRAMMY Awards, in Sevilla, Spain; this marks the first-ever international Latin GRAMMYs telecast in the history of the awards and organization. Airing on Thursday, Nov. 16, from the Conference and Exhibition Centre (FIBES), the 2023 Latin GRAMMYs telecast will be produced by TelevisaUnivision in collaboration with Radio Televisión Española (RTVE). Nominations for the 2023 Latin GRAMMYs will be announced Tuesday, Sept. 19.

For the Latin Recording Academy, this international expansion is the next step in the organization's growing global vision, which has evolved across its membership and awards process throughout the years. In March, the Latin Recording Academy announced the addition of several new fields and categories to the Latin GRAMMY Awards process to be introduced at the upcoming 2023 Latin GRAMMY Awards; this includes the addition of the Best Portuguese-Language Urban Performance category, a move that will bolster and celebrate the groundbreaking music being created in countries like Brazil and Portugal.

"International growth is consistent with our mission. The Latin Academy, our membership, and the music we honor have always been global," Latin Recording Academy CEO Manuel Abud said in an exclusive interview by phone from Sevilla, Spain. "We have members from more than 40 countries, and we've always celebrated music in the Spanish language and the Portuguese language. Now, the only thing that is changing is that we're taking the celebration to another place, which will ultimately expand our global reach even further."

The news of the international expansion of the Latin GRAMMYs comes during an era when Latin music continues to dominate the music industry worldwide. Major artists like Bad Bunny and Karol G are making GRAMMY history and topping charts with Spanish-language music, while Latin music revenue exceeded $1 billion for the first time ever in 2022.

"We are at a time in which Latin music is really living a great moment," Abud said. "It's a global phenomenon, and as such, it is our responsibility as an Academy to really support our artists and our creators in their quest to go global. That's why we're going international, and that's why we're doing it now."

In an exclusive interview, Latin Recording Academy CEO Manuel Abud discussed the international growth of the Latin GRAMMYs, the future of the awards show, and the organization's "essential role" in the ongoing evolution of the global Latin music industry.

This interview has been edited for clarity. 

2023 marks the first year that the Latin GRAMMYs will broadcast from an international location. Why is now the perfect time for this change?

There's never a perfect time. We've been trying to go international for quite a few years now. We've explored different avenues in the past with different cities, so this is not the first time we've tried to host an international show.

In this case, the planets aligned. We got this proposal from the Junta de Andalucía, which offered a great city that had all the right infrastructure and support that was available to us.

Also, we are at a time in which Latin music is really living a great moment. It's a global phenomenon, and as such, it is our responsibility as an Academy to really support our artists and our creators in their quest to go global. That's why we're going international, and that's why we're doing it now.

How did you decide on Spain as the host country for this momentous event?

To be able to do something as big as the Latin GRAMMY Awards and Latin GRAMMY Week outside of the U.S., you really need a few factors to come together. First, our broadcast partners: TelevisaUnivision and Radio Televisión Española. They're a very important part of our ecosystem, and as such, they needed to be fully on board. We also need the right city with the right infrastructure and the availability of the different venues. We had all of this available in Sevilla, Spain. Our partners at TelevisaUnivision were also looking forward to bringing new elements to the show. So we took this great opportunity.

How do you plan to integrate local music and the sounds of Spain into the upcoming 24th Annual Latin GRAMMY Awards and the coinciding Latin GRAMMY Week?

The host city of Sevilla needs to be a major character in this story that we're going to be telling. I truly believe that now that we're moving outside of Las Vegas, where we've hosted the Latin GRAMMYs for several years, we shouldn't just move from one box to another. We should have our Latin GRAMMY Awards and Latin GRAMMY Week fully reflect the energy and the spirit and the culture of Sevilla.

Now, the show will have the same essential elements as always: At the end of the day, you have to be nominated to be on the show, and we have to give awards. So that remains the same. Still, I truly believe that Sevilla is so rich in heritage, in culture, in the energy of its people, the change in the host city presents a great opportunity to refresh the show and to showcase a culture that has been so welcoming to us.

The Latin Recording Academy, the organization behind the annual Latin GRAMMY Awards, is the global authority on Latin music. Now that you are going global with the show, how do you see this international growth and expansion further elevating this mission?

International growth is consistent with our mission. The Latin Academy, our membership, and the music we honor have always been global. We have members from more than 40 countries, and we've always celebrated music in the Spanish language and the Portuguese language. Now, the only thing that is changing is that we're taking the celebration to another place, which will ultimately expand our global reach even further.

This also aligns with our sister organization, the Recording Academy, and Harvey Mason jr.'s [Recording Academy CEO] vision of taking the Academy and the GRAMMY brand global.

What benefits do you think the move of the Latin GRAMMYs will bring to Sevilla and Spain?

We hope that this is going to bring great benefits to the local city — financially and culturally. The money and tourism that will result from this show will greatly support the local economy as well as the local music community.

There will also be a grand opportunity for impactful cultural exchange between many countries and artist communities. The show will bring our artists to the city of Sevilla to celebrate their music together. We're giving the city of Sevilla, and Spain to a larger degree, the opportunity to explore new music and to meet new artists that they probably wouldn't have met in a traditional way.

It's a cultural movement combined with business opportunities. That's precisely why we're doing this.

You're absolutely right. The opportunities for cultural exchange between artists and between nations will be priceless.

For us, it's the same thing. We're taking our artists and their music to other latitudes. We're making Sevilla the epicenter of Latin music during Latin GRAMMY Week, and also the gateway to Europe for Latin artists and Latin music.

Latin music continues to grow globally on a consistent basis. How do you see the Latin music industry growing over the next few years? And what role do the Latin Recording Academy and Latin GRAMMYs play in this evolution?

I see our organization as a catalyst for and a supporter of the Latin music industry. I'm very optimistic about the future of Latin music. And as such, the Latin Academy is committed to supporting that growth and playing an essential role in that evolution.

I'm sure you're hyper-focused on the first international show in Spain. But do you have any thoughts on other countries or locations where you would like to see the Latin GRAMMYs go next?

Let me take that question apart. First, we know the Latin GRAMMYs show in 2024, which will mark our 25th anniversary, is going back to the U.S. We're in final negotiations with three potential cities. I'm not going to tell you which ones they are, but I can tell you that all three cities have hosted the Latin GRAMMYs in the past.

Fair enough.

We're not going to go anywhere too new — we had a lot of innovation this year already. [Laughs.] So for our 25th anniversary next year, we want to bring the show back home. And then in 2025, we might go back to an international location; that still has not been determined.

Sounds like a lot of work to produce multiple Latin GRAMMY Award shows at once.

It is! Now, this is still not set in stone, but we want to be able to alternate. In an ideal world, we'd alternate between U.S. cities and international locations with no specific regularity. We want to stay flexible and be able to take the show around the world in alternate years. We truly believe that this is the future of the Latin Academy and Latin music as a whole. This is how we, as the Latin Academy, continue to support, celebrate, honor, and elevate Latin music and its creators on a global scale.

I know we are six months away from the show, but can you give us any teasers, previews or sneak peeks at what we can expect at the 24th Annual Latin GRAMMY Awards this November?

Yes I can! The host city of Sevilla will be a big part of the story that we're going to be telling. A lot of big announcements are coming, too, including the nominees for the upcoming Latin GRAMMYs. Soon, we'll also announce this year's Person of the Year honoree, which will give you a small taste of the show. And then when we start announcing our Special Awards honorees, you're going to start having a better idea about the show.

It's way, way too early to even think about who's going to get nominated. But I can tell you that there's going to be great music, fantastic energy, and as always, amazing talent.

Awesome. I'm excited.

I'm excited too!

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(L-R): María Elisa Ayerbe (Mentor), Róndine Alcalá (Mentor), Mayna Nervaez (Mentor), Valeria Peñaranda (Mentee), and Stephany Acosta (Mentee).

Photo: Courtesy of Latin GRAMMY Cultural Foundation Mentorship

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The Latin GRAMMY Cultural Foundation Launches Third Annual Mentorship Program & Virtual Panel In Partnership With She Is The Music

For the third year in a row, the Latin GRAMMY Cultural Foundation in partnership with She Is The Music will host the annual Leading Ladies of Entertainment Connect TogetHER mentorship program to inspire the next generation of women leaders in music.

Recording Academy/Apr 16, 2024 - 12:06 am

The Latin GRAMMY Cultural Foundation announced the third annual Leading Ladies of Entertainment Connect TogetHER mentorship program, in partnership with She Is The Music, a global nonprofit that works to increase the number of women in music.

The mentors of this year’s collaborative program include: Founder of the music and entertainment public relations firm RondenePR, Róndine Alcalá; recording and mixing engineer and Vice President of N.A.R.S Records/Dream Asylum Studios Marcella Araica; Latin GRAMMY winning sound engineer Maria Elisa Ayerbe; Latin GRAMMY winning artist Goyo; Latin GRAMMY winning and GRAMMY nominated singer/songwriter Mon Laferte; Mayna Nevarez, Founder & CEO of Nevarez Communications and Chapter Chair Women in Music Miami; award winning journalist Pamela Silva;GRAMMY-nominated engineer and vocal producer Simone Torres; Latin GRAMMY winning composer Mónica Vélez and SVP Marketing and Promotion at Sony Music Entertainment México Ana Villacorta López. Each mentor will provide one-on-one virtual mentoring sessions with young women who want to follow a career in the music and entertainment industries.

Paying-it-forward and forging opportunities for future generations is a core pillar of the Mentorship Program, and for the third year, the Leading Ladies of Entertainment Connect TogetHER Panel expanded access to these Leading Ladies expertise. Presented by Spotify for Artists, the panel was held on April 15 and moderated by mentees Stephanie Acosta and Valeria Peñaranda, who were in conversation with mentors Róndine Alcalá, Maria Elisa Ayerbe and Mayna Nevarez.

"Each year the mentorship program continues to evolve, we are grateful for the support of our mentors, the Leading Ladies of Entertainment who generously share their time and expertise to foster the next generation of women in Latin music," said Raquel "Rocky" Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. "Together, alongside with She Is The Music, we work towards closing the gender gap within the Latin music industry."

"We are so proud and excited to continue to support and partner with Leading Ladies of Entertainment on our third year of the Connect TogetHER mentorship program," said Alexandra Lioutikoff, Co-Chair of She Is The Music Latin Committee, Group President of Universal Music Publishing for Latin America and U.S. Latin, and Board Member of the Latin Recording Academy. "Each year has given us the incredible opportunity to uplift more women in the industry and provide future generations with the tools to succeed."

The Leading Ladies of Entertainment initiative was created by the Latin Recording Academy in 2016 to honor and recognize professional and socially conscious women within the arts and entertainment fields who have made significant contributions and inspired the next generation of female leaders. 

The Latin Recording Academy Announces Two Major Events in Spain: A Tribute To Paco de Lucía & Latin GRAMMY Session in Málaga

Eliades Ochoa performs on stage during Latin GRAMMY Celebra: Paco de Lucía.
Eliades Ochoa performs on stage during Latin GRAMMY Celebra: Paco de Lucía.

Photo: Borja B. Hojas/Getty Images for The Latin Recording Academy

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The Latin Recording Academy Celebrates Paco De Lucía’s Legacy With Star-Studded Cádiz Event

Held in Cádiz, Latin GRAMMY Celebra: Paco de Lucía honored the legendary flamenco guitarist with a vibrant celebration featuring performances from a global roster of notable artists and musicians.

Recording Academy/Apr 15, 2024 - 11:36 pm

On April 15, the Latin Recording Academy held the Latin GRAMMY Celebra: Paco de Lucía event in Cádiz, honoring one of the most influential guitarists in the history of flamenco and music in general.

In keeping with the Latin Recording Academy’s mission of promoting Latin music and building bridges between countries, musical genres and cultures, the event brought together an impressive number of artists and creators, who traveled to Cádiz, Spain to celebrate flamenco master Paco de Lucía.  

The celebration, attended by family members of the late Andalucian icon, witnessed unique and memorable moments beginning with the host and Latin GRAMMY nominee Miguel Poveda, who kicked off the evening with Federico García Lorca’s poem "La guitarra" before introducing de Lucía’s anthem "Entre dos aguas" alongside Juan Manuel Cañizares, José María Bandera, Rubem Dantas, Niño Josele and Abraham Laboriel. 

From there, the night became a musical voyage around the world, creating opportunities for exposure to sounds beyond city and country of origin. Artists and friends of de Lucia performed some of the most beloved songs composed by the maestro, whose insatiable curiosity was a constant source of musical creation. That curiosity led him to incorporate the cajón into the flamenco genre, an event that artists Antonio Carmona, Rubem Dantes, Ané Carrasco, Tino Di Geraldo, Israel Suárez "Piraña," and Víctor Martínez chose to commemorate with a special performance during the ceremony.

The Gran Teatro Falla, where the very special musical event was held, also welcomed contributions from artists including Latin GRAMMY winners and nominees Oscar D’León, Eliades Ochoa and Berta Rojas as well as Latin GRAMMY nominees Diego Amador, María José Llergo, India Martínez, Maria Toledo y Rosario La Tremendita.  

The program also featured special guests Carlos Grilo, Jesús Guerrero, Juan Habichuela (nieto), Chonchi Heredia, José Heredia "El Gato," David de Jacoba, Jaime Calabuch "Jumitus," Noemí Humanes, the Makarines, Carlos Merino and Juan Parrilla — all of whom paid homage to de Lucía’s music and mastery. 

The evening’s electrifying final performance included young artists, who performed the song "Solo quiero caminar" arranged by Víctor Martínez, showcasing a striking fusion of musical genres and rhythms as they interpreted de Lucía’s musical legacy for future generations.

Also in attendance were Cádiz Mayor Bruno García and Arturo Bernal, Minister of Tourism, Culture and Sports of the Regional Government of Andalucía. Additionally, important local figures such as Esmeralda Rancapino, Claudia la Chispa, Hamza, Maria Espejo, Lucia Serrano, among others attended the celebration.

During the event an exclusive project was launched by the Latin GRAMMY Cultural Foundation in collaboration with the Paco de Lucía Foundation and Berklee College of Music: featuring the recording and video of de Lucías’s "Cositas buenas." The performance included arrangements and instrumentation by artists from the Alalá Foundation and was produced by Salomé Limón, a member of the Latin Academy’s Circle of Producers and Engineers, with the participation of four Latin GRAMMY Cultural Foundation scholarship recipients.

Proceeds from event ticket sales support the Latin GRAMMY Cultural Foundation and the Paco de Lucía Scholarship. The event was produced by Macarena Moreno and The Latin Recording Academy’s team headed by Ayleen Figueras. Carlos Narea led musical production, under the musical direction of Fernando Illán and Víctor Martínez, who also were part of the band. 

The event was co-financed by the Programa FEDER Andalucía 2021-2027 and the Regional Government of Andalucía, and sponsored by the City of Cádiz and the Enrique Tomás brand of jamón ibérico. 

This was the first live event that The Latin Recording Academy has hosted in the Community of Andalucía in 2024 to continue elevating its culture around the world. On May 16, they will host a new Latin GRAMMY Session at Plaza de Toros (La Malagueta) in Málaga.

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Latin GRAMMY Sessions Urbano en Málaga
Paco de Lucia playing guitar during the World Music Institute Flamenco Festival New York 2004 concert at the Beacon Theater in New York, New York, on Feb. 27

Photo: Jack Vartoogian/Getty Images

news

The Latin Recording Academy Announces Two Major Events in Spain: A Tribute To Paco de Lucía & Latin GRAMMY Session in Málaga

The Latin Recording Academy and the Regional Government of Andalucía are continuing a celebration of Latin music in Spain with two concerts. Latin GRAMMY Celebra: Paco de Lucía on April 13 in Cádiz, and a second Latin GRAMMY Session in Málaga on May 16.

Recording Academy/Apr 12, 2024 - 10:24 pm

In a dynamic fusion of culture and music, the Latin Recording Academy has teamed up with the Regional Government of Andalucía to unveil an exciting calendar of events for 2024, all taking place in the Community of Andalucía.

The cities of Cádiz and Málaga are poised to become the epicenters of musical celebration this year, hosting two headline concerts. These events, supported by the Programa FEDER Andalucía 2021-2027 and the Regional Government, promise to offer unparalleled musical experiences, further cementing Andalucía's influence on the global cultural stage.

The festivities will kick off in Cádiz with "Latin GRAMMY Celebra: Paco de Lucía," a heartfelt tribute to the legendary artist slated for Saturday, April 13, at the Gran Teatro Falla. Paying homage to one of the most influential guitarists in the history of flamenco and music in general, the event will feature Latin GRAMMY winners Antonio Carmona, Juan Habichuela Nieto, Oscar D’León, Pepe de Lucía, Eliades Ochoa, and Berta Rojas, as well as Latin GRAMMY nominees Diego Amador, Rubem Dantas, María José Llergo, Niño Josele, India Martínez, Israel Suárez "Piraña," Maria Toledo, and Rosario La Tremendita.

Additionally, the program will feature special guests including Cañizares, Ané Carrasco, Tino di Geraldo, José Carlos Gómez, Chonchi Heredia, José Heredia "El Gato", David de Jacoba, Jaime Calabuch "Jumitus," Noemí Humanes, Juan Parrilla, José María Bandera, and 2022 Trustees Award winner Abraham Laboriel, who will pay tribute to Lucía’s music and mastery. Latin GRAMMY nominee Miguel Poveda will serve as host for the evening, and will also perform alongside Carlos Grilo, Jesús Guerrero, Makarines and Carlos Merino. The event will be produced by Macarena Moreno and The Latin Recording Academy team led by Ayleen Figueras. The musical production is spearheaded by Latin GRAMMY nominee Carlos Narea, under the musical direction of Latin GRAMMY winner Fernando Illán and Victor Martínez who will also be part of the band.

"Latin GRAMMY Celebra: Paco de Lucía" will benefit the Latin GRAMMY Cultural Foundation and the Paco de Lucía Scholarship. Tickets for “Latin GRAMMY Celebra: Paco de Lucía” are on sale now through the Gran Teatro Falla

Málaga will follow suit on May 16 with an electrifying Latin GRAMMY Session at La Plaza de Toros, La Malagueta, showcasing the Academy's commitment to promoting Latin music's diverse genres.

This year's events build on the momentum of previous celebrations in Andalucía, including flamenco and urban music sessions in Granada and Málaga, and the historic 24th Annual Latin GRAMMY Awards in Sevilla. The partnership between the Latin Recording Academy and the Regional Government of Andalucía continues to flourish, promising to bring even more unforgettable moments to fans of Latin music worldwide.

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Graphic featuring information about Recording Academy Membership Article
Recording Academy Membership

Graphic Courtesy of the Recording Academy

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4 Ways To Maximize Your Recording Academy Membership

Here is a thorough guide to the primary ways all Recording Academy members can use their platform, maximize their membership, and get involved with the Academy's various divisions and initiatives.

Recording Academy/Aug 9, 2023 - 07:29 pm

If you're reading this, chances are you've decided to become a member of the Recording Academy. You are to be commended for this decision!

As part of the world's leading society of music people, you are in a unique position to make your voice heard — and effect change that not only manifests during the GRAMMYs show, but ripples throughout the music industry and world at large.

As such, becoming a member is merely the first step: it's time to use your platform to the fullest and get involved with the Academy's various divisions and initiatives. Below is a handy guide to the primary ways you can maximize your Recording Academy membership.

Fight For Music Creator's Rights

One of the most crucial divisions of the Recording Academy is Advocacy, which fights to protect the rights of music makers and advance their interests in the realms of /ocal, state and federal policy.

Additionally, Advocacy works to educate the public about key legislation and policy issues that affect everyone in the music community.

As an Academy member, you can get involved with Advocacy in a number of ways. One is by familiarizing yourself with GRAMMYs On The Hill, a two-day event consisting of the GRAMMYs on the Hill Awards and subsequent Advocacy Day.

Over the course of these events, music creators come together with Members of Congress to celebrate those who have been exceptional in their support of creator's rights and to advocate for the passage of legislation that will further improve those rights.

Read More: Everything You Need To Know About GRAMMYs On The Hill 2023: What It Is, Who It Benefits & What It Has Accomplished

Another important component of Advocacy is District Advocate, the largest grassroots advocacy movement for music and its makers.

This manifests every year in District Advocate Day, where Recording Academy members across the U.S. met virtually with their Senators and Congressional Representatives to fight for change for the music community.

Other facets of Advocacy to get acquainted with include the GRAMMY Fund For Music Creators and the quarterly advocacy newsletter and annual magazine. Furthermore, click here for a helpful landing page that features practical routes to support Advocacy initiatives.

Support The Next Generation of Music

The GRAMMY Museum's education initiatives aim to keep music in our schools and introduce music as a profession to young people.

Here are four ways they do this:

Education

The GRAMMY Museum's K-12 educational outreach and funding efforts ensure the future of music is only as strong as the next generation of creators. Last year alone, the Museum reached more than 700,000+ students through their free virtual education programming by way of GRAMMY Museum At Home and online streaming service, COLLECTION:live

Community Engagement

Their many public programs range from panels on the state of the music industry to intimate performances.

On-Site Exhibits

The Museum's Los Angeles location offers a variety of interactive and educational experiences that provide insights into artists who have shaped music history — as well as the creative process itself.

COLLECTION:live

Re:live Music Moments on COLLECTION:live, the official streaming service from the GRAMMY Museum featuring artist interviews, performances, and livestreams.

Support Music Makers

As a freshly minted member of the Recording Academy, you can help spread awareness of resources that aid all music makers in need.

Founded by the Recording Academy in 1989, MusiCares is an independent 501(c)(3) non-profit dedicated to supporting the health and welfare of the music community through preventative care, crisis relief and recovery support.

Here are just some of the ways MusiCares is here to support you and your peers in the music community:

Mental Health & Addiction Recovery Services

Support, referrals, and emergency financial assistance for counseling, psychiatric care, inpatient treatment, coaching, intensive outpatient care, group therapy, sober living and more.

Health Services

Financial assistance during medical crises and preventive services such as dental and medical screenings, hearing clinics, vocal health workshops, and assistance obtaining low-cost health insurance.

Human Services

MusiCares provides humanitarian disaster relief, and emergency financial assistance for basic living expenses like rent, utilities, car payments and insurance premiums. 

They can also assist with funeral costs, or instrument replacement/repair if stolen or damaged in a natural disaster — excluding wear and tear. 

The human services team also offers preventive programs addressing financial literacy, affordable housing, career development, legal issues, and senior services.

Support The Academy's Future & Evolution

As a member, you have the ability to make big moves at the Academy by:

  • Recommending fellow music peers to become members

  • Submitting projects for GRAMMY Awards consideration

  • Proposing amendments to GRAMMY Awards rules

  • Voting in the GRAMMY Awards process (if you're a voting member; key dates here)

  • Getting involved in the Academy's DEI efforts

  • Running for a Recording Academy board and/or participating on advisory committees

  • Joining local chapters and voting in chapter elections

  • Participating in members-only programs

  • Supporting the Producers & Engineers (P&E) and Songwriters & Composers (S&C) wings

Additionally, you can become eligible to purchase GRAMMYs tickets and join the Latin Recording Academy as a dual member.

The Recording Academy is thrilled to have you as a member — whether you've already joined, or plan to join in the future! Watch this space for further news about Recording Academy membership and all other goings-on with the world's leading society of music people.

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