Earlier this month, the Recording Academy's Black Music Collective (BMC) — together with Amazon Music — relaunched the "Your Future Is Now" scholarship program for the third consecutive year.

This innovative program is designed to provide students at Historically Black Colleges and Universities (HBCUs) the opportunity to explore all facets of the music industry by offering unique networking opportunities with revered music industry leaders.

This year, five HBCU students will be selected to take part in the program; each recipient will be awarded a $10,000 scholarship. In addition, the BMC and Amazon Music will award two HBCUs $10,000 grants each for equipment for their music programs. The scholarship program also includes an immersive rotational program with Amazon Music and Recording Academy department leads.

The deadline to apply for this year’s "Your Future Is Now" scholarship program is this Friday, April 28. Selected scholarship recipients will be announced on Monday, May 8.

To celebrate this unique, career-building opportunity, the Recording Academy is highlighting past recipients of the "Your Future Is Now" scholarship, who reflected on the lessons they learned from the program and discussed its impact on their burgeoning careers.

*Photo courtesy of Amir Duke.*

Amir Duke

Attending HBCU: Morehouse College
Major: Economics with a minor in sales
Class of 2023

The biggest lesson that I learned during my experience in the "Your Future Is Now" scholarship program is the importance of genuine relationship building in the music business.

Being able to network with like-minded individuals and have strong relationships based on similarities and interests will take you far in the music business.

Exploring opportunities and taking your time in the music business is key to longevity. I learned not to rush my career process and to take each opportunity with grace.

*Photo courtesy of Zsana Hoskins.*

Zsana Hoskins

Attending HBCU: Howard University
Major: Journalism major with a minor in music
Class of 2024

I learned that the music industry has many layers, and there isn't one particular way to enter it.

There are so many more roles that are available to those who aspire to have a career in music outside of the cliche ones we often hear about. And the journey to a music industry career isn't linear at all.

Everyone's path is different, but the goal is achievable.

*Photo courtesy of Jasmine Gordon.*

Jasmine Gordon

Attending HBCU: Spelman College
Major: Comparative women's studies with a concentration in branding and marketing in the music industry and a minor in entrepreneurship
Class of 2025

I had the privilege of interacting with a diverse group of music industry professionals and creators who shared a valuable lesson with me.

I learned the importance of not confining oneself and placing yourself in a singular box, but instead expanding beyond one's creative boundaries and exploring different avenues.

As a young, Black creative, this perspective was particularly impactful for me as it showed me that there are no constraints to my passions within this industry.

I am now inspired to continue to break barriers and pursue my creativity with an open mind.

*Photo courtesy of Jayden Potts*

Jayden Potts

Attending HBCU: Jackson State University
Major: Music technology
Class of 2026

The biggest lesson I learned during my experience in the "Your Future Is Now" scholarship program is that everyone's path is completely different. Nobody has an exact path to the career they landed in.

It showed me how they persevered through every position they had and pushed forward to their goal in mind, motivating me to do the same.

Your Future Is Now: Music Industry Executives Discuss The Benefits Of Historically Black Colleges And Universities

It's been decades since Maren Morris first attended GRAMMY Camp all the way back in 2005 — nearly 20 years ago. Still, she remembers precisely how she felt then and how much of a "rare opportunity" it was.

She met luminaries like Jimmy Jam and Paul Williams, and the setting made the then-15-year-old feel legitimized and creatively elevated. "I learned how to peer into myself and learn what unique thing I had to bring to the table musically," she tells the Recording Academy.

Since then, Maren Morris has had an entire career: She won a GRAMMY, received 17 GRAMMY nominations, joined the country music supergroup the Highwomen, topped the Billboard country charts, and much more.

Morris just had a full circle moment — Recording Academy style. On Monday, Morris returned to GRAMMY Camp, the GRAMMY Museum's signature music industry camp for U.S. high school students, as a guest artist to celebrate the program's 20th anniversary, which takes place in Los Angeles this week. She joins viral NYC bass phenom Blu DeTiger and captivating New Jersey singer/songwriter Jeremy Zucker. Together, they are guiding students on their paths to a career in the music industry. 

"I think that the main thing I'm imparting is that they don't need to rush their art or building their fan base," Morris says. "With social media and trending sounds and dances every day, it's easy to feel like you're getting lost or not keeping up fast enough with what your peers are doing.

"Just stick to being authentic," she continues, "and people see that, no matter what time they arrive to the party for you."

Another one of Morris' pieces of advice: Don't confuse loyalty with complacency. She explains that she likes to "shake up my production or co-writing comfort by working with new people who bring things out of me I wouldn't normally in a more comfortable creative situation."

In the end, "Find people that listen to you," Morris concludes, "but also push you and your creativity to new areas of yourself." There's no place better to do exactly that than at GRAMMY Camp, where the mentee can one day become the mentor and guide the next generation of artists and music industry professionals.

The 20th annual GRAMMY Camp celebration is running now and concludes with the GRAMMY Camp Finale Student Showcase on Saturday, July 20, at the Ray Charles Terrace at the GRAMMY Museum. 

Applications for GRAMMY Camp 2025 will be available online in September.

Learn more about GRAMMY Camp.

The Recording Academy, the organization behind the annual GRAMMY Awards, has proudly extended membership invitations to more than 3,900 music creators and industry professionals this week to join its 2024 New Member Class. 

The 2024 New Member Class, which exemplifies the Academy's commitment to reflecting today's diverse and dynamic music industry landscape, represents a significant step towards inclusivity and representation within the music industry. This year's 2024 class of invitees is 45% women, 57% people of color and 47% under the age of 40. With these new member invitees, the Recording Academy is on track to achieve its goal of adding 2,500 women Voting Members by 2025, reaching this milestone a year ahead of schedule. 

The deadline for accepting these invitations, and thus engaging in the full process for the 2025 GRAMMYs, is Wednesday, July 31. 2024 New Member Class invitees are encouraged to join our newly launched New Member Class broadcast channel to learn more about the Recording Academy and membership-related updates.

These invitations offer each potential new member an opportunity to power the Recording Academy's mission of cultivating the well-being of the music community, celebrating artistic excellence in the recording arts, advocating for creators' rights, investing in music's future through the GRAMMY Museum, and supporting music people in times of need through MusiCares.

The Recording Academy's membership invitation process is community-driven and peer-reviewed annually, focusing on two types of membership: Voting Membership for music creators and Professional Membership for music business professionals. Interested musicians and professionals must apply for membership by March 1 each year, and if approved by a peer review panel, they are invited to join the Recording Academy. (GRAMMY U is the third type of Academy membership and follows a distinct application process.)

To celebrate this milestone, many of the newly invited members have taken to social media to express their excitement and gratitude. Here are some highlights:

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For more information about the 2025 GRAMMY Awards season, learn more about the annual GRAMMY Awards process, read our FAQ (Frequently Asked Questions) section, view the official GRAMMY Awards Rules and Guidelines, and visit the GRAMMY Award Update Center for a list of real-time changes to the GRAMMY Awards process.

"Everything you like was created by a queer person," musician and DJ Aluna proclaimed near the end of "The Power In Pride: A Conversation Honoring The Resilience Of Black Queer Creatives." (A seemingly bold statement — until you do some digging.)

Ditto a Black person. As the Recording Academy's VP of DEI, Ryan Butler, pointed out, just about every American music genre flows back to that source. "There is no pop music in America that is not a derivative of the Negro spiritual," he said across from Aluna.

"The queerness has been the innovation in it, but the Black community has been the foundation of it," Butler concluded. "So, I think when you have the foundation and the innovation together, it's worth celebrating 365 days a year."

When considering those two truths, two more truths emerge. First, without the contributions of Black and queer people, our world — including our musical landscape — would be unrecognizable. Second, to celebrate only in February, for Black History Month — or June, for Pride Month and Black Music Month — would be a grave disservice to both wellsprings of genius. Honoring Black and queer creators, as Butler pointed out, requires the entire calendar year. 

These themes were paramount at "The Power of Pride," a candid conversation at the Live Nation building in Manhattan, just as summer kicked off. Tiffany Briggs Low, the Director of Corporate and Communications at Live Nation, moderated the discussion between Butler, Aluna, and third panelist Bryant K. Von Woodson II, VIP Relations at Chapter 2 Agency and Head of Communications at Queer Capita. Von Woodson II introduced himself as a "curator of people" who connects BIPOC folks with crucial opportunities; Butler, as an "angelic disruptor"; Briggs-Low called Aluna "our sister in green" and "the curator of the vibes."

Briggs-Low kicked off the conversation with a heavy, dual prompt: "I would love to hear about why you feel it's important for the world to continue celebrating both Pride and Black Music Month, and what does the intersectionality of Black and queer identities mean to each of you?"

"I think that theme months each year do serve as a reset," Aluna stated, "and have you looking internally, and looking at what you've done and haven't done, and how you feel. To me, the queer community and the Black community have given so much," she continued, "and my mission is for us to just turn that around — to be giving it back to ourselves. Because there is an abundance of things that we create — and we never stop creating — but we need to be fed, and the well is running dry. And that upsets me."

To Aluna — who is Black, straight, and an ally of the Black queer community — this nourishment comes from "creat[ing] space" within these communities, and fostering "spirituality and deep, deep connection."

To that question, Von Woodson II — who is Black and queer — paraphrased Maya Angelou: "Between both communities, I stand as one, but I also really acknowledge the 10,000," he said referring to the philosophy from Angelou's work that credits the collective experiences of communities and ancestors who came before. 

"I think that's what this month is about," he continued. "Celebrating the 10,000 that got me to be able to sit on this stage, to have this conversation with you, to sit up here with some beautiful Black people, and really speak about our lives and ourselves."

Butler, who is also Black and queer, calls that intersection "a superpower." Yet the world doesn't always treat it as such — to put it lightly. As Butler related, just last weekend, he entered a function in Malibu, where the host said, "I'm going to sit you at the table where all the rappers like to sit."

"I don't really give rapper," Butler mused dryly. "You shouldn't be profiled in that type of way, and I definitely experience it in the corporate environment, still. I don't think that it always feels like a safe space.

"But that's also a litmus test for me," he added. "I know that there are other [people] who may feel this way, and so it also helps me make sure that I'm constantly applying pressure."

Von Woodson II expounded on the importance of being his authentic self, in spaces that might stifle that. "There is no hiding that I am clearly Black, but also queer," he said, before showing off his proudly flamboyant style of walking into a room.

"As I work with my clients, and I work with new people, I think I show up as authentic as I can," he continued. "And I just lay it on them and say, 'You either take it or you don't.'"

Aluna, for her part, highlighted the unfairness of Black artists being pigeonholed as featured artists.

"If I need to be an example of what's possible for the next generation, they can't just see me as Disclosure featuring Aluna, DJ Snake featuring Aluna, Avicii featuring Aluna, because that gives the message that that's all we're worth," she said. "You can't get booked as an artist in your own right, because they just don't see you as an artist.

"Managers across the board, bookers, labels — they're just hankering after your essence, your soul," Aluna continued. "But without your Blackness."

In supporting Black and queer communities — which takes a plethora of forms, for all different kinds of people — Butler warned against performative gestures. Aluna decried "the colonial separation between Blackness and queerness."

And Butler left the audience with a truth bomb: "There are going to be times where you are going to have to shield me with your privilege that I don't have."

But for all these heavier-than-heavy topics of identity, justice and belonging, "The Power In Pride" felt celebratory and familial. As the conversation wound down, the beats were turned up, and the audience was geared to get out and uphold Black and queer genius and solidarity — 365 days a year.

The Recording Academy thanks its partners — Live Nation and Queer Capita — for their efforts to make this event possible.

The Black Music Collective — the Recording Academy’s hub for genre-spanning power players in Black music — is back with its “Your Future Is Now” program!

For its fourth year, the BMC and Amazon Music have once again collaborated to provide a thrilling scholarship opportunity for students at Historically Black Colleges and Universities (HBCUs), who comprise the next generation of movers and shakers in the music industry.

Since its establishment in 2021, the “Your Future Is Now” scholarship has made great strides in mentorship opportunities and donations to HBCU students and music programs.

This year, the BMC has awarded five students from HBCUs $10,000. Additionally, they awarded two HBCUs $10,000 grants each to purchase equipment for their music programs, enhancing the learning experience for current and future students. 

In September 2023, Amazon Music and the Recording Academy's Black Music Collective collaborated on a $10,000 grant to Pensole Lewis College in Detroit, Michigan, delivered in the form of a check presentation event. And two months ago — on April 5 — the two entities presented a $10,000 check to Fayetteville State University in Fayetteville, North Carolina. Both go directly toward their music programs and the music equipment used therein.

At Pensole Lewis College, Ricky Lyon, the Manager of Diversity, Equity and Inclusion at the Recording Academy, presented the check to the university.

The Recording Academy also worked with the college on a custom shoe design to elevate and promote news of the donation, and highlight Pensole's student design program — at the 2024 RA Honors event, a student design was chosen and showcased.

At Fayetteville State, Ryan Butler, the Vice President of Diversity, Equity and Inclusion at the Recording Academy, presented the check to the university's Vice Chancellor, Omar Bell. This was in parallel with the Dreamville Music Festival, which was live streamed by Amazon Music.

Congratulations to the recipients of these two generous grants, and keep checking the Recording Academy's website — for more news regarding the BMC and beyond.

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