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The Recording Academy And Music NFT Platform OneOf Announce Exclusive GRAMMY Awards Partnership
The Recording Academy and green NFT marketplace OneOf have teamed up for an exclusive partnership to release NFTs that will commemorate the 64th, 65th and 66th GRAMMY Awards
The Recording Academy and OneOf, the green NFT marketplace built for music and backed by 28-time GRAMMY Award winner Quincy Jones, have teamed up for an exclusive partnership to release NFTs that will commemorate the 64th, 65th and 66th GRAMMY Awards. Details on the NFT collections will be revealed in early January 2022 ahead of the 2022 GRAMMYs Awards show, officially known as the 64th GRAMMY Awards, taking place on Jan. 31. The NFTs will be released as collectibles and experiences celebrating the GRAMMY Awards, nominees and recipients, including tokens designed by world-famous crypto artists using the iconic GRAMMY Award itself. A portion of the proceeds of the NFTs will go to the Recording Academy's scholarship fund.
OneOf is a NFT platform designed specifically for the music community to create an environmentally sustainable, artist-and-fan-friendly experience. Built on the Tezos blockchain protocol, minting a NFT on OneOf's platform uses 2 million times less energy than other proof-of-work networks, and for its artist and creator partners, minting NFTs costs $0 in blockchain transaction fees. Dedicated to charitable causes, OneOf offers artists using their platform the option to donate portions of their NFT proceeds to charities of their choice. OneOf also enables fans to pay with credit and debit cards as well as cryptocurrencies.
Looking for more GRAMMYs news? Here's everything you need to know about the 2022 GRAMMYs Awards show and nominations!
"In considering a NFT partner, we were committed to working with a like-minded organization that had an artist-first approach and we have undoubtedly found that in OneOf," Panos A. Panay, Co-President of the Recording Academy, said. "As an Academy, we are always looking for ways to help artists discover new forms of creative expression, while also creating new ways of income generation and ways for fans to interact with the artists that they love. OneOf shares that vision, and we are proud to work with a sustainable NFT company."
"For 63 years, the GRAMMYs and the Recording Academy have been the premier representation, celebration and advocacy partner for the artists, songwriters and professionals who create the music we love," OneOf Co-Founders Lin Dai, Adam Fell and Joshua James said. "If used to their full potential, NFTs will empower the music industry in a way few other technologies ever have. It is our great honor to work with this prestigious organization to help shepherd this bright future to the industry."
"I've been advocating for artists my entire career, so any technology that serves to help musicians make a living is something I fully stand behind," Quincy Jones said. "It excites me to know that OneOf is working to bring more money into the ecosystem, and simultaneously, I've been with the GRAMMYs/the Recording Academy since its inception. So, it makes my soul smile to see OneOf partnering with this wonderful organization, and I look forward to seeing the good they will do for artists."
OneOf's NFT platform launched in August, and the debut artist collection featured a 26,000-token drop from past GRAMMY nominee Doja Cat. An auction for the one-of-a-kind item in her collection sold for $188,000, making it the single largest auction transaction on Tezos, the blockchain protocol on which OneOf is built. Additional OneOf drops include the 2021 iHeartRadio Music Festival, rapper the Game and DJ/producer and EDM superstar Alesso, who will be performing and releasing key pieces of his OneOf NFT collection at the Dreamverse NFT music and art festival in New York City on Thursday, Nov. 4. Artists including Whitney Houston, TLC, Jacob Collier, Quincy Jones, H.E.R., Charlie Puth, AURORA, G-Eazy, and others have also signed on to release NFTs on OneOf.
GRAMMY trophies at the 59th GRAMMY Awards in 2017
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The Recording Academy Announces Official GRAMMY Week 2021 Events
The virtual events during GRAMMY Week 2021 aim to celebrate this year's nominees and the music that unites us
The Recording Academy has announced the events lineup for GRAMMY Week 2021 ahead of the 63rd GRAMMY Awards broadcasting Sunday, March 14, on CBS at 8 p.m. ET / 5 p.m. PT. All events will be virtual this year to ensure the safety of our staff and guests and to make the events as accessible as possible to attendees.
See the full GRAMMY Week 2021 lineup of confirmed events and additional details here and below:
GRAMMY In The Schools Fest
This four-day virtual event, presented by MusicPower, will celebrate music and music education featuring performances by students and professionals along with engaging, educational panels by artists, educators and other music professionals and will conclude on March 11, 2021.
Free to the public for those who register in advance by clicking on this link.
Women In The Mix
This event will recognize the contributions of women in music and amplify female voices across the industry. Highlighting producers, engineers, artists and executives, this program champions women who set the tone for their own communities and work to close gender gaps on and off the stage.
The virtual event will take place publicly on GRAMMY.com.
The Inaugural Black Music Collective GRAMMY Week Celebration
The historic event, presented by Mastercard, will feature an array of esteemed Black music creators and professionals known for amplifying Black voices in music and beyond.
The virtual event can be viewed on GRAMMY.com.
GRAMMY U Masterclass With Tayla Parx
Join us for a masterclass with GRAMMY nominee, Tayla Parx, as she discusses the craft of songwriting and being a multi-faceted artist. A singer, songwriter, actress, and entrepreneur, Tayla has penned tracks for Ariana Grande, Janelle Monáe and Anderson.Paak, in addition to her successful solo career as an artist. This program is in collaboration with the Recording Academy's Black Music Collective and Powered by Mastercard.
The virtual event can be viewed on the Recording Academy's Facebook channel.
Producers & Engineers Wing 20th Anniversary Celebration
This hour-long program will celebrate the 20-year milestone of the Recording Academy Producers & Engineers Wing with highlights from the past two decades and a look into the future.
This is a private event.
23rd Annual Entertainment Law Initiative
The event will honor the Black Entertainment and Sports Lawyers Association (BESLA) — a nationally recognized leader in legal education and professional development within the United States for lawyers and professionals in the entertainment, sports and related industries — with the 2021 Entertainment Law Initiative Service Award.
This is a private event.
MusiCares Music On A Mission
This virtual fundraiser will honor the resilience of the music community, which has been deeply impacted by the COVID-19 pandemic. The event will celebrate top moments in MusiCares' history, including legendary performances from the MusiCares' vaults and new performances from today's biggest stars.
Tickets are available to the public for $25 and are on sale now on MusiCares.org.
63rd GRAMMY Awards Premiere Ceremony
Get ready for Music's Biggest Night by starting with Music's Biggest Day. The Premiere Ceremony will present more than 70 GRAMMY winners and feature a variety of exciting performances across genres.
Watch the live stream exclusively on GRAMMY.com.
63rd GRAMMY Awards
The 63rd GRAMMY Awards will broadcast live on the CBS Television Network, Sunday, March 14, at 8:00 p.m. ET/5:00 p.m. PT.
The Recording Academy Announces Leadership Council For The Songwriters & Composers Wing
The Songwriters & Composers Wing leadership council will work with the honorary chairs to elevate and advocate on behalf of music's storytellers
The Recording Academy's newly launched Songwriters & Composers Wing (S&C Wing) has announced a Leadership Council composed of music creators spanning diverse backgrounds and genres to further the S&C Wing's mission of supporting and advocating on behalf of music's storytellers. Working collaboratively with the Recording Academy's membership base and ecosystem of musicians, the Leadership Council will meet regularly to inform the Wing's direction and take lead in fostering recognition of all genres of songwriters. To better serve creators internationally, the S&C Wing has also forged a partnership with the Latin Recording Academy and will work with the organization to better serve global creators who identify as songwriters and composers.
Hailing from the Recording Academy's 12 Chapters and the Latin Recording Academy's membership, the accomplished songwriters and composers who make up the Leadership Council include:
The Leadership Council will join the previously announced Honorary Chairs Lamont Dozier, Kenny "Babyface" Edmonds, Ashley Gorley, Carole King, Jimmy Jam, Tania León, Gustavo Santaolalla, Valerie Simpson, Diane Warren, and Hans Zimmer. Recording Academy Trustee Evan Bogart serves as the Songwriters & Composers Wing Chair and Susan Stewart is the newly appointed Managing Director.
"The Wing's mission is to provide composers and songwriters a home base in the industry that presents opportunities, advocates on their behalf, and celebrates their important contributions to our music community," Susan Stewart, Managing Director of the Recording Academy's Songwriters & Composers Wing, said. "We're thrilled to take action alongside our newly established Leadership Council to help further the Wing's mission of amplifying the work and voices of creators that call these crafts home."
Through educational offerings, including panels, mixers, songwriting retreats, and mentorship, the Songwriters & Composers Wing provides opportunities for recognition, networking and collaboration. It also spotlights emerging opportunities for song and scoring achievement within a variety of media globally, and amplifies songwriters' and composers' unique role in policy discussions that seek fair compensation for creators.
Stay up to date on the Songwriters & Composers Wing and learn more about joining its membership here.
Photo Courtesy of IBM
The Recording Academy And IBM Debut New Fan Experience Powered By Watson And IBM Cloud Ahead Of The 2021 GRAMMY Awards Show
Fan experiences include the launch of GRAMMY Debates with Watson, the first-ever AI-driven debates about the music industry, and the transition of GRAMMY.com workloads onto the IBM Cloud
The Recording Academy and IBM, the Academy's Official Cloud and AI partner, announced today the launch of GRAMMY Debates with Watson, a new digital fan experience powered by IBM Watson's Natural Language Processing (NLP) capabilities and cloud technologies. In addition to this new fan experience, the Recording Academy announced it is transitioning its consumer-facing online platform, GRAMMY Backstage, to a digital environment running on IBM Cloud that will seamlessly host the preshow, GRAMMY Awards Premiere Ceremony, and additional show content. GRAMMY Debates with Watson and GRAMMY Backstage are now live on GRAMMY.com, and the experience will run through the 63rd GRAMMY Awards, taking place Sunday, March 14.
To view the GRAMMY Debates with Watson, visit GRAMMY.com/Watson from March 2-14.
IBM and the Recording Academy conducted several design-thinking workshops to design technology-driven fan experiences to engage and attract viewers and music fans. They developed an interactive experience that uses the IBM Cloud and IBM Watson to enhance the show's engagement experience. This is the fourth year that IBM has partnered with the Recording Academy to bring the power of artificial intelligence (AI) technology to the annual GRAMMY Awards.
GRAMMY Debates with Watson is a multi-week, AI-curated music debate experience available to fans around the world. The experience allows music fans to contribute their points of view to some of the most important music-related conversations today. Hosted on GRAMMY.com, fans can engage in debates related to the most groundbreaking artist or biggest style icon and add their pro or con arguments via the online portal. As an example, one debate topic is "Music education should be mandatory in all K-12 schools." IBM Watson will process the input and data from the debates and lead to "conclusions" that offer analysis on real-time submissions.
The GRAMMY Debates with Watson solution taps into the strong pipeline of innovations coming to IBM Watson from IBM Research to advance AI for business. IBM's AI for business strategy is designed to help organizations predict, optimize and automate processes through advancements in NLP, automation and trust. NLP is key to interpreting the trends and insights hidden within enterprise data. GRAMMY Debates with Watson uses an innovation from the IBM Research Project Debater team – Key Point Analysis – that IBM plans to commercialize in IBM Watson NLP products such as Watson Discovery and Watson Natural Language Understanding. Key Point Analysis reviews fan input on the topics posed on GRAMMY.com to identify the most prevalent points and main topics of the submissions. Natural language generation technology is then used to create cohesive pro and con narratives on each of the topics. The solution will also analyze public posts from social networks, such as Twitter, to inform the debates. Using IBM Watson to analyze and synthesize natural language helps to scale the Recording Academy's editorial team's capabilities to produce more engaging experiences.
"The launch of GRAMMY Debates with Watson gives GRAMMY viewers an entirely new way to engage with fellow music lovers and be a part of the conversation. It's great to continue innovating our digital and fan experiences with IBM and to explore how AI and Cloud technology can be applied to make our awards show more interactive for viewers," Lisa Farris, Chief Marketing & Innovation Officer at the Recording Academy, said. "We're excited to bring IBM's expertise to the GRAMMY Awards, and the work we do to support music creators and celebrate Music's Biggest Night."
"Our work with the Recording Academy is another example of how we're applying IBM's cutting-edge technology to revolutionize the entertainment industry and bring clients innovative and compelling experiences for their key audiences," Noah Syken, Vice President of Sports & Entertainment Partnerships, IBM, said. "These are the same core technologies—hybrid cloud and AI—that we're using to drive digital transformation for clients around the world."
In addition to GRAMMY Debates with Watson, IBM announced the 63rd GRAMMY Awards day-of-show takeover on GRAMMY.com will be hosted for the first time entirely on the IBM Cloud. This is a part of the Recording Academy's journey to hybrid cloud, building modern, containerized applications on Red Hat OpenShift. IBM will power GRAMMY Backstage, as the digital experience is known, using a hybrid cloud approach enabled by Red Hat OpenShift, the industry's leading enterprise Kubernetes platform, with workloads running on multiple public and private clouds operating seamlessly.
IBM will be migrating the digital environment that hosts the preshow, GRAMMY Awards Premiere Ceremony,, and additional show content (articles, photo galleries, video highlights, etc.) to the IBM Cloud. GRAMMY Backstage will be seamlessly embedded into the GRAMMY.com homepage, and with the IBM Cloud will be able to securely scale the delivery of GRAMMY Backstage to the more than seven million fans worldwide who are anticipated to tune in.
Red Hat OpenShift and the IBM Cloud are the foundations of digital transformation at clients across industries. The natural language processing capabilities found in GRAMMY Debates with Watson can also be found in Watson Assistant, the AI-based customer experience offering used by companies in industries including financial services, healthcare, retail, telecommunications and more. The work IBM is doing with the Recording Academy and other sports entities to engage fans during the pandemic parallels the innovative experiences and technology applications they bring to clients worldwide.
GRAMMY Debates with Watson builds on the 2019 launch of GRAMMY Insights with Watson, an innovative fan experience that applied AI technology to the Award's preshow. The online and broadcast experience provided key insights in real time about the artists on-screen during the GRAMMYs pre-show red carpet. The solution, which also leveraged NLP to mine and source insights, reached hundreds of thousands of live red carpet viewers on GRAMMY.com and created more than 1.6 million total instances of insights.
The 2021 GRAMMY Awards show will air on Sunday, March 14, at 5 p.m. PT/8 p.m. ET on CBS.
The Recording Academy Reveals Leadership Council For Newly Launched Black Music Collective
The distinguished leadership committee will work with honorary chairs to elevate Black music creators and professionals
The Recording Academy's newly launched Black Music Collective (BMC), a group of prominent Black music creators and professionals who share the common goal of amplifying Black voices within the Academy and the wider music community, has announced a distinguished leadership council. The leadership committee is dedicated to progressing the Recording Academy's mission to achieve equitable representation across its membership and the music industry.
The collective will serve as a space for members to speak openly about new and emerging opportunities in Black music alongside an inspiring group of groundbreaking Black music creators and business leaders. Leadership has already begun creating and identifying programming that will encourage the acceleration of Black membership within the Academy.
Members of the leadership council will join Honorary Chairs Jeffrey Harleston, Jimmy Jam, Quincy Jones, Debra Lee, John Legend and Sylvia Rhone to work hand in hand to elevate the mission of the collective. Recording Academy Trustee Riggs Morales serves as the BMC Chair and Washington, D.C., Chapter Executive Director Jeriel Johnson is the Executive Sponsor.
The Black Music Collective's Distinguished Leadership Committee includes the following accomplished music professionals:
- Yolanda Adams, Artist
- Brianna Agyemang, Executive
- Derek "MixedByAli" Ali, Engineer
- Tunde Balogun, Executive
- Tuma Basa, Executive
- Aloe Blacc, Artist
- Boi-1da, Producer
- Catherine Brewton, Executive
- Terri Lyne Carrington, Musician
- D-Nice, Artist
- Phylicia Fant, Executive
- H.E.R., Artist
- Om'Mas Keith, Producer
- Rico Love, Songwriter
- Heather Lowery, Executive
- Riggs Morales, Executive and BMC Chair
- Steve Pamon, Executive
- Tayla Parx, Songwriter
- Ryan Press, Executive
- Rashid Shabazz, Executive
- Jamila Thomas, Executive
- Dion "No-I.D." Wilson, Producer
"Our time is now and I'm so excited to add my voice in whatever way I can to honor those who came before me, those who worked building the foundation in this important work in music," H.E.R. said. "Initiatives like this help give a voice to young and emerging artists who dream of an even bigger future. We're all in this together."
"This is a new era of change for the Recording Academy and we are honored to have these leading artists, executives, producers and engineers who are all at the top of their fields join us for such an important moment in our world, our nation and our industry," Harvey Mason jr., chair and interim president/CEO of the Recording Academy, said. "Black music is part of the fabric of our industry and it is so reassuring to stand with these leaders to create momentum, bring change and amplify Black voices."
"We're energized by our partnership with such an esteemed group of Black music leaders who share our mission to foster and accelerate Black representation, equity and inclusion throughout the music industry," Valeisha Butterfield Jones, chief diversity & inclusion officer of the Recording Academy, said. "We've doubled down on our partnership with these leaders and are committed to the work ahead."
Stay up to date on the BMC's progress here.