Graphic: The Recording Academy
The Recording Academy Releases 2022 GRAMMY Awards Show Inclusion Rider
The GRAMMY Awards becomes the first major music awards show production to publicly commit to using an Inclusion Rider
The Recording Academy today released its official GRAMMY Awards Inclusion Rider, a contract addendum designed to be a robust tool to ensure equity and inclusion at every level during the production of the 2022 GRAMMYs Awards show, officially known as the 64th GRAMMY Awards, taking place on Jan. 31, 2022. The Recording Academy originally announced the plan to incorporate an inclusion rider in August, partnering with Color Of Change as part of the larger #ChangeMusic Initiative. Esteemed co-authors include Kalpana Kotagal (partner, Cohen Milstein Sellers & Toll), Fanshen Cox (production and development executive, Pearl Street Films), and key contributors Valeisha Butterfield Jones (Co-President, the Recording Academy) and Allie-Ryan Butler (founding director, Warner Music | Blavatnik Center for Music Business at Howard University).
The GRAMMYs is the first major music awards show production to publicly commit to using an inclusion rider, exemplifying the Recording Academy's leadership and ingenuity in infusing the highest standards of inclusion, belonging and representation. Building on the diversity of the team who produced last year's show, the Recording Academy hopes to help inspire peers to modernize hiring practices industry-wide and foster an environment of inclusion.
Looking for more GRAMMYs news? Here's everything you need to know about the 2022 GRAMMYs Awards show and nominations!
"I am proud that the Academy is leading the charge in releasing an Inclusion Rider for the music community that counters systematic bias," Harvey Mason jr., CEO of the Recording Academy, said. "We were proud to work with a very diverse crew last year for the GRAMMY Awards, and this is the culmination of a years-long effort to create a rider for the production of the GRAMMYs. But this is only the beginning. We are committed to putting in the real work required to help create a pipeline of diverse talent and drastically change representation."
"With the Inclusion Rider, Color Of Change and the Recording Academy are working to change the rules that have enabled systemic discrimination in the music business for far too long," Rashad Robinson, president of Color Of Change, said. "The Inclusion Rider is a concrete accountability mechanism aimed at breaking through an endless stream of empty commitments. It will ensure that Black people finally gain the authority in the industry that matches their essential contributions to it. An initiative of #ChangeMusic, the Inclusion Rider changes the rules of the industry's hiring and management practices to open up opportunities for work and promotion that have long been denied."
"The GRAMMY Awards Inclusion Rider includes the tool's four key elements, which are essential to driving improvement in representation and equity: a commitment to deepening and diversifying hiring pools, benchmarks and targets for hiring, the collection and analysis of applicant and hiring data, and strict accountability measures," civil rights attorney Kalpana Kotagal, Inclusion Rider co-author, and partner at Cohen Milstein Sellers & Toll, said. "By committing to use the Inclusion Rider for its 2022 production, the GRAMMY Awards is not only ensuring a more equitable and diverse hiring process, it is also setting an important standard for inclusivity and representation at award shows moving forward."
Originating in the film and TV industries, the Inclusion Rider is a contract provision that sets forth a process for hiring and casting to expand and diversify the candidate pool, encourages hiring qualified cast and crew who have been traditionally underrepresented in productions, tracks progress, and creates accountability.
For more information on the most recent iteration of the Rider that was released this spring through #ChangeHollywood, visit here.
PHOTO: JATHAN CAMPBELL
Statement From Harvey Mason jr., The Recording Academy CEO
The following is a statement from Recording Academy CEO Harvey Mason jr. regarding nominations for the 64th GRAMMY Awards
"Realizing that today is a time to celebrate Thanksgiving with family and friends, we reluctantly felt compelled to respond to the suggestive and sometimes erroneous reports we have seen in the media regarding the Academy’s decision to expand our general fields from eight to 10 nominees. But first, we must pause and give thanks for the many blessings bestowed upon us over the last year.
Our music industry has so much to be thankful for. The love and passion for what our community has produced has also led to one of the most robust nominating processes in the history of our Academy. I applaud our Board of Trustees, for having the agility and foresight to approve this expansion as a way to honor more music, more artists and more genres. And yes, they did it quickly and decisively, and they did it without knowing who the additional nominees would be.
For those who would suggest any counter-narratives to stir drama and drive clicks, I would ask that you please take a fresh look at the new Recording Academy.
Happy Thanksgiving to all of this year’s nominees and music fans everywhere."
—Harvey Mason jr., CEO of the Recording Academy
GRAMMY trophies at the 59th GRAMMY Awards in 2017
Photo: ROBYN BECK/AFP via Getty Images
The Recording Academy Announces Official GRAMMY Week 2021 Events
The virtual events during GRAMMY Week 2021 aim to celebrate this year's nominees and the music that unites us
The Recording Academy has announced the events lineup for GRAMMY Week 2021 ahead of the 63rd GRAMMY Awards broadcasting Sunday, March 14, on CBS at 8 p.m. ET / 5 p.m. PT. All events will be virtual this year to ensure the safety of our staff and guests and to make the events as accessible as possible to attendees.
See the full GRAMMY Week 2021 lineup of confirmed events and additional details here and below:
GRAMMY In The Schools Fest
This four-day virtual event, presented by MusicPower, will celebrate music and music education featuring performances by students and professionals along with engaging, educational panels by artists, educators and other music professionals and will conclude on March 11, 2021.
Free to the public for those who register in advance by clicking on this link.
Women In The Mix
This event will recognize the contributions of women in music and amplify female voices across the industry. Highlighting producers, engineers, artists and executives, this program champions women who set the tone for their own communities and work to close gender gaps on and off the stage.
The virtual event will take place publicly on GRAMMY.com.
The Inaugural Black Music Collective GRAMMY Week Celebration
The historic event, presented by Mastercard, will feature an array of esteemed Black music creators and professionals known for amplifying Black voices in music and beyond.
The virtual event can be viewed on GRAMMY.com.
GRAMMY U Masterclass With Tayla Parx
Join us for a masterclass with GRAMMY nominee, Tayla Parx, as she discusses the craft of songwriting and being a multi-faceted artist. A singer, songwriter, actress, and entrepreneur, Tayla has penned tracks for Ariana Grande, Janelle Monáe and Anderson.Paak, in addition to her successful solo career as an artist. This program is in collaboration with the Recording Academy's Black Music Collective and Powered by Mastercard.
The virtual event can be viewed on the Recording Academy's Facebook channel.
Producers & Engineers Wing 20th Anniversary Celebration
This hour-long program will celebrate the 20-year milestone of the Recording Academy Producers & Engineers Wing with highlights from the past two decades and a look into the future.
This is a private event.
23rd Annual Entertainment Law Initiative
The event will honor the Black Entertainment and Sports Lawyers Association (BESLA) — a nationally recognized leader in legal education and professional development within the United States for lawyers and professionals in the entertainment, sports and related industries — with the 2021 Entertainment Law Initiative Service Award.
This is a private event.
MusiCares Music On A Mission
This virtual fundraiser will honor the resilience of the music community, which has been deeply impacted by the COVID-19 pandemic. The event will celebrate top moments in MusiCares' history, including legendary performances from the MusiCares' vaults and new performances from today's biggest stars.
Tickets are available to the public for $25 and are on sale now on MusiCares.org.
63rd GRAMMY Awards Premiere Ceremony
Get ready for Music's Biggest Night by starting with Music's Biggest Day. The Premiere Ceremony will present more than 70 GRAMMY winners and feature a variety of exciting performances across genres.
Watch the live stream exclusively on GRAMMY.com.
63rd GRAMMY Awards
The 63rd GRAMMY Awards will broadcast live on the CBS Television Network, Sunday, March 14, at 8:00 p.m. ET/5:00 p.m. PT.
The Recording Academy Announces Leadership Council For The Songwriters & Composers Wing
The Songwriters & Composers Wing leadership council will work with the honorary chairs to elevate and advocate on behalf of music's storytellers
The Recording Academy's newly launched Songwriters & Composers Wing (S&C Wing) has announced a Leadership Council composed of music creators spanning diverse backgrounds and genres to further the S&C Wing's mission of supporting and advocating on behalf of music's storytellers. Working collaboratively with the Recording Academy's membership base and ecosystem of musicians, the Leadership Council will meet regularly to inform the Wing's direction and take lead in fostering recognition of all genres of songwriters. To better serve creators internationally, the S&C Wing has also forged a partnership with the Latin Recording Academy and will work with the organization to better serve global creators who identify as songwriters and composers.
Hailing from the Recording Academy's 12 Chapters and the Latin Recording Academy's membership, the accomplished songwriters and composers who make up the Leadership Council include:
The Leadership Council will join the previously announced Honorary Chairs Lamont Dozier, Kenny "Babyface" Edmonds, Ashley Gorley, Carole King, Jimmy Jam, Tania León, Gustavo Santaolalla, Valerie Simpson, Diane Warren, and Hans Zimmer. Recording Academy Trustee Evan Bogart serves as the Songwriters & Composers Wing Chair and Susan Stewart is the newly appointed Managing Director.
"The Wing's mission is to provide composers and songwriters a home base in the industry that presents opportunities, advocates on their behalf, and celebrates their important contributions to our music community," Susan Stewart, Managing Director of the Recording Academy's Songwriters & Composers Wing, said. "We're thrilled to take action alongside our newly established Leadership Council to help further the Wing's mission of amplifying the work and voices of creators that call these crafts home."
Through educational offerings, including panels, mixers, songwriting retreats, and mentorship, the Songwriters & Composers Wing provides opportunities for recognition, networking and collaboration. It also spotlights emerging opportunities for song and scoring achievement within a variety of media globally, and amplifies songwriters' and composers' unique role in policy discussions that seek fair compensation for creators.
Stay up to date on the Songwriters & Composers Wing and learn more about joining its membership here.
Photo Courtesy of IBM
The Recording Academy And IBM Debut New Fan Experience Powered By Watson And IBM Cloud Ahead Of The 2021 GRAMMY Awards Show
Fan experiences include the launch of GRAMMY Debates with Watson, the first-ever AI-driven debates about the music industry, and the transition of GRAMMY.com workloads onto the IBM Cloud
The Recording Academy and IBM, the Academy's Official Cloud and AI partner, announced today the launch of GRAMMY Debates with Watson, a new digital fan experience powered by IBM Watson's Natural Language Processing (NLP) capabilities and cloud technologies. In addition to this new fan experience, the Recording Academy announced it is transitioning its consumer-facing online platform, GRAMMY Backstage, to a digital environment running on IBM Cloud that will seamlessly host the preshow, GRAMMY Awards Premiere Ceremony, and additional show content. GRAMMY Debates with Watson and GRAMMY Backstage are now live on GRAMMY.com, and the experience will run through the 63rd GRAMMY Awards, taking place Sunday, March 14.
To view the GRAMMY Debates with Watson, visit GRAMMY.com/Watson from March 2-14.
IBM and the Recording Academy conducted several design-thinking workshops to design technology-driven fan experiences to engage and attract viewers and music fans. They developed an interactive experience that uses the IBM Cloud and IBM Watson to enhance the show's engagement experience. This is the fourth year that IBM has partnered with the Recording Academy to bring the power of artificial intelligence (AI) technology to the annual GRAMMY Awards.
GRAMMY Debates with Watson is a multi-week, AI-curated music debate experience available to fans around the world. The experience allows music fans to contribute their points of view to some of the most important music-related conversations today. Hosted on GRAMMY.com, fans can engage in debates related to the most groundbreaking artist or biggest style icon and add their pro or con arguments via the online portal. As an example, one debate topic is "Music education should be mandatory in all K-12 schools." IBM Watson will process the input and data from the debates and lead to "conclusions" that offer analysis on real-time submissions.
The GRAMMY Debates with Watson solution taps into the strong pipeline of innovations coming to IBM Watson from IBM Research to advance AI for business. IBM's AI for business strategy is designed to help organizations predict, optimize and automate processes through advancements in NLP, automation and trust. NLP is key to interpreting the trends and insights hidden within enterprise data. GRAMMY Debates with Watson uses an innovation from the IBM Research Project Debater team – Key Point Analysis – that IBM plans to commercialize in IBM Watson NLP products such as Watson Discovery and Watson Natural Language Understanding. Key Point Analysis reviews fan input on the topics posed on GRAMMY.com to identify the most prevalent points and main topics of the submissions. Natural language generation technology is then used to create cohesive pro and con narratives on each of the topics. The solution will also analyze public posts from social networks, such as Twitter, to inform the debates. Using IBM Watson to analyze and synthesize natural language helps to scale the Recording Academy's editorial team's capabilities to produce more engaging experiences.
"The launch of GRAMMY Debates with Watson gives GRAMMY viewers an entirely new way to engage with fellow music lovers and be a part of the conversation. It's great to continue innovating our digital and fan experiences with IBM and to explore how AI and Cloud technology can be applied to make our awards show more interactive for viewers," Lisa Farris, Chief Marketing & Innovation Officer at the Recording Academy, said. "We're excited to bring IBM's expertise to the GRAMMY Awards, and the work we do to support music creators and celebrate Music's Biggest Night."
"Our work with the Recording Academy is another example of how we're applying IBM's cutting-edge technology to revolutionize the entertainment industry and bring clients innovative and compelling experiences for their key audiences," Noah Syken, Vice President of Sports & Entertainment Partnerships, IBM, said. "These are the same core technologies—hybrid cloud and AI—that we're using to drive digital transformation for clients around the world."
In addition to GRAMMY Debates with Watson, IBM announced the 63rd GRAMMY Awards day-of-show takeover on GRAMMY.com will be hosted for the first time entirely on the IBM Cloud. This is a part of the Recording Academy's journey to hybrid cloud, building modern, containerized applications on Red Hat OpenShift. IBM will power GRAMMY Backstage, as the digital experience is known, using a hybrid cloud approach enabled by Red Hat OpenShift, the industry's leading enterprise Kubernetes platform, with workloads running on multiple public and private clouds operating seamlessly.
IBM will be migrating the digital environment that hosts the preshow, GRAMMY Awards Premiere Ceremony,, and additional show content (articles, photo galleries, video highlights, etc.) to the IBM Cloud. GRAMMY Backstage will be seamlessly embedded into the GRAMMY.com homepage, and with the IBM Cloud will be able to securely scale the delivery of GRAMMY Backstage to the more than seven million fans worldwide who are anticipated to tune in.
Red Hat OpenShift and the IBM Cloud are the foundations of digital transformation at clients across industries. The natural language processing capabilities found in GRAMMY Debates with Watson can also be found in Watson Assistant, the AI-based customer experience offering used by companies in industries including financial services, healthcare, retail, telecommunications and more. The work IBM is doing with the Recording Academy and other sports entities to engage fans during the pandemic parallels the innovative experiences and technology applications they bring to clients worldwide.
GRAMMY Debates with Watson builds on the 2019 launch of GRAMMY Insights with Watson, an innovative fan experience that applied AI technology to the Award's preshow. The online and broadcast experience provided key insights in real time about the artists on-screen during the GRAMMYs pre-show red carpet. The solution, which also leveraged NLP to mine and source insights, reached hundreds of thousands of live red carpet viewers on GRAMMY.com and created more than 1.6 million total instances of insights.
The 2021 GRAMMY Awards show will air on Sunday, March 14, at 5 p.m. PT/8 p.m. ET on CBS.